About Company
Are you passionate about connecting talent with opportunity and driving digital engagement? Career.zycto is revolutionizing the recruitment landscape through innovative technology and data-driven insights. We empower businesses to find their perfect candidates and professionals to discover their ideal roles. As an Audience Growth Specialist, you’ll thrive in our dynamic, collaborative environment, where your strategic thinking directly impacts our reach and influence. We value creativity, initiative, and a commitment to continuous learning, making us the ideal place to elevate your career.
Job Description
Join Career.zycto, a pioneering force in recruitment technology, as our next Audience Growth Specialist. This is an exceptional opportunity for a data-driven marketer with a passion for expanding digital reach and fostering vibrant online communities. In this role, you will be instrumental in identifying, engaging, and growing our audience across various digital platforms, primarily focusing on professionals seeking career opportunities and employers searching for top talent. Your expertise will directly contribute to Career.zycto’s mission of bridging the gap between talent and opportunity, leveraging cutting-edge strategies to enhance brand visibility and engagement.
We are looking for someone who can blend creative content strategies with analytical prowess to optimize our digital presence. You will work closely with our marketing, content, and product teams to develop and execute campaigns that resonate with our target demographics. This includes everything from refining SEO strategies and managing social media presence to exploring new channels for audience acquisition and nurturing existing relationships. Success in this role means not just attracting more eyeballs, but cultivating a loyal, engaged community that trusts Career.zycto as their go-to resource for career advancement and recruitment solutions.
The ideal candidate will possess a deep understanding of digital marketing ecosystems, including social media algorithms, content distribution networks, email marketing best practices, and analytics tools. You’ll be responsible for tracking key performance indicators, analyzing trends, and translating complex data into actionable insights to continually refine our audience growth strategies. This role offers the flexibility of part-time or full-time engagement, providing an excellent opportunity for someone seeking a challenging yet rewarding position in a forward-thinking company. If you’re eager to make a tangible impact on a rapidly evolving platform and shape the future of recruitment, we invite you to apply and grow with us. You’ll join a supportive team dedicated to innovation and making a real difference in people’s careers, fostering an environment where your ideas are valued and encouraged. This is more than just a marketing role; it’s about building connections and empowering success.
Key Responsibilities
- Develop and execute comprehensive audience growth strategies across various digital channels (social media, content marketing, SEO, email, paid media).
- Identify target audience segments and develop tailored engagement tactics to attract and retain users.
- Manage and optimize social media presence, including content scheduling, community management, and performance analysis.
- Collaborate with content creators to develop engaging, shareable content that resonates with our audience.
- Monitor, analyze, and report on key performance indicators (KPIs) related to audience growth, engagement, and conversion.
- Conduct competitive analysis and market research to identify trends and opportunities for expansion.
- Experiment with new platforms, tools, and strategies to continuously innovate and improve audience reach.
- Contribute to overall marketing strategy discussions and provide data-driven insights to inform decision-making.
Required Skills
- 3+ years of experience in digital marketing, audience growth, or social media management.
- Proficiency with major social media platforms (LinkedIn, Facebook, Instagram, Twitter) and analytics tools (e.g., Google Analytics, social media insights).
- Strong understanding of SEO best practices and content marketing principles.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
- Proven ability to create engaging content and manage online communities.
- Exceptional written and verbal communication skills.
- Demonstrated ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience in the recruitment, HR tech, or SaaS industry.
- Familiarity with marketing automation platforms and CRM systems.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible work arrangements (full-time or part-time options).
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Collaborative and inclusive company culture.
- Hybrid work model with a vibrant Portland office environment.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit your resume along with a cover letter highlighting your experience in audience growth and why you believe you’d be a great fit for Career.zycto.
