About Company
Elevating brand perception is critical, and at Career.zycto, we understand the profound impact a cohesive corporate identity has on success. We are a dynamic and forward-thinking organisation, relentlessly committed to connecting top-tier talent with groundbreaking opportunities. For a Brand Manager – Corporate Positioning, this means an environment where strategic vision is not just valued, but essential. You’ll thrive here, shaping narratives that resonate globally, transforming how the world perceives us and our mission. Join us to define the future of corporate branding.
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Job Description
Career.zycto is seeking an exceptionally talented and strategic Brand Manager specializing in Corporate Positioning to join our vibrant team in Radcliffe, Manchester. This pivotal role is perfect for a visionary who is passionate about crafting compelling brand narratives and ensuring consistent messaging across all touchpoints. As the Brand Manager – Corporate Positioning, you will be instrumental in defining, articulating, and safeguarding our corporate identity and reputation.
Your primary mission will be to develop and execute comprehensive brand strategies that enhance our market presence, foster positive public perception, and reinforce our core values. You will work cross-functionally with marketing, communications, product, and HR teams to ensure all outward-facing content aligns with our strategic objectives. This isn’t just about campaigns; it’s about the very essence of who we are and what we stand for. You’ll be responsible for conducting market research, analysing competitor strategies, and identifying opportunities to differentiate Career.zycto in a competitive landscape.
We are looking for someone with a proven track record in corporate branding, a deep understanding of market dynamics, and an ability to translate complex ideas into clear, impactful messages. You will manage brand guidelines, develop thought leadership content, and oversee PR initiatives that elevate our profile. If you are a proactive leader with an analytical mind, an eye for detail, and a flair for creative communication, this is an unparalleled opportunity to make a significant impact on our brand’s trajectory and truly shape our story.
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Key Responsibilities
- Develop, implement, and manage comprehensive corporate brand strategies to enhance market positioning and reputation.
- Ensure consistent brand messaging and visual identity across all internal and external communications, marketing materials, and platforms.
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and threats to our brand.
- Collaborate with marketing, PR, and communications teams to create impactful campaigns and content that align with brand objectives.
- Oversee the development and maintenance of brand guidelines, ensuring adherence by all stakeholders.
- Manage public relations efforts, including media relations, press releases, and crisis communication strategies.
- Monitor brand performance, track key metrics, and provide regular reports on brand health and perception.
- Act as a brand guardian, ensuring all initiatives reflect our core values and strategic vision.
- Develop and implement thought leadership initiatives to establish Career.zycto as an industry authority.
Required Skills
- Minimum 3-5 years of progressive experience in brand management or corporate communications, with a focus on corporate positioning.
- Demonstrable experience in developing and executing successful brand strategies.
- Strong understanding of market research, data analysis, and branding principles.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Proficiency in managing brand guidelines and ensuring brand consistency.
- Ability to work effectively in a fast-paced, collaborative environment.
- Proven project management skills and the ability to manage multiple initiatives simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience working within the recruitment or talent acquisition industry.
- Familiarity with digital marketing tools and platforms.
- Track record of successful media relations and public relations management.
- Master's degree or professional certifications in marketing/branding.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous holiday allowance, including public holidays.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and career progression.
- Collaborative and supportive work environment.
- Regular team-building events and social activities.
- Modern office space with excellent facilities in Radcliffe, Manchester.
- Pension scheme contribution.
How to Apply
If you are a driven and innovative Brand Manager with a passion for corporate positioning, we encourage you to apply. Please click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
