About Company
We believe in the power of words to transform. Career.zycto empowers businesses by connecting them with exceptional talent, and our own messaging is at the heart of that mission. As an innovative platform based in the vibrant tech ecosystem of York, we’re dedicated to fostering a collaborative and flexible environment where creative professionals like you can truly thrive. Join us and shape compelling narratives that resonate with diverse audiences, driving engagement and brand growth in an exciting, fast-paced setting.
Job Description
Are you a wordsmith with a flair for captivating audiences and driving engagement? Career.zycto is seeking a talented and versatile Marketing Copywriter to join our dynamic team in York. In this pivotal role, you’ll be instrumental in shaping our brand voice across all marketing channels, crafting compelling narratives that resonate with both job seekers and employers. We’re looking for someone who can effortlessly switch between persuasive short-form ad copy and insightful, long-form content, all while maintaining brand consistency and achieving measurable results.
This isn’t just about writing; it’s about strategizing, understanding our audience, and translating complex concepts into clear, engaging messages. You’ll work closely with our marketing, sales, and product teams to develop content that educates, inspires, and converts. From website content and email campaigns to blog posts, social media updates, and case studies, your words will be at the forefront of our communication efforts. We value creativity, precision, and a proactive approach to content creation. If you’re passionate about the recruitment industry, skilled in SEO best practices, and thrive in an environment that offers flexible working hours and encourages professional growth, we want to hear from you. This is an exciting opportunity to make a tangible impact, contributing directly to our mission of connecting talent with opportunity.
Key Responsibilities
- Develop and execute engaging copy for a variety of marketing materials, including website pages, blog posts, email campaigns, social media, ad banners, and press releases.
- Ensure all content aligns with Career.zycto's brand voice, tone, and style guidelines while maintaining consistency across all platforms.
- Collaborate with marketing, design, product, and sales teams to understand campaign objectives and target audience needs.
- Conduct thorough research on industry trends, competitor activities, and target audience insights to inform content strategy.
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
- Proofread and edit copy to ensure accuracy, clarity, and grammatical correctness.
- Contribute to content strategy development, identifying new opportunities for engaging storytelling.
- Manage multiple writing projects simultaneously, adhering to deadlines and maintaining high-quality standards.
Required Skills
- Exceptional written and verbal communication skills in English.
- Proven experience as a Marketing Copywriter or similar role (minimum 2 years).
- Strong portfolio showcasing diverse writing styles and marketing collateral.
- Proficiency in crafting compelling short-form and long-form content.
- Solid understanding of SEO principles and content optimization.
- Ability to adapt writing style for different platforms and target audiences.
- Excellent research, organizational, and time management skills.
- Demonstrated ability to work collaboratively in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with content management systems (CMS) and email marketing platforms.
- Familiarity with the recruitment, HR tech, or talent acquisition industry.
- Basic understanding of digital marketing analytics and performance metrics.
Perks & Benefits
- Flexible working hours to support work-life balance.
- Competitive salary and performance-based bonuses.
- Generous paid time off and public holidays.
- Private health insurance and wellness programs.
- Opportunities for professional development and continuous learning.
- Modern office environment with collaborative workspaces.
- Regular team social events and activities.
- Pension scheme contributions.
How to Apply
Ready to make your mark? We’re excited to see your creativity in action. Please click on the application link below to submit your CV along with a cover letter detailing why you’re the perfect fit for this role and a link to your online portfolio or writing samples. We look forward to reviewing your application!
