About Company
Crafting compelling narratives is at the heart of what we do at Career.zycto. We are a dynamic and forward-thinking organization dedicated to connecting talent with opportunity, specializing in innovative recruitment solutions that resonate across diverse industries. We believe that powerful, persuasive language is the key to unlocking potential, both for the businesses we serve and the professionals we empower. For a copywriter, this means an environment rich with varied projects, from crafting engaging job descriptions and employer branding content to developing impactful marketing materials. We foster creativity, value unique voices, and offer the autonomy to truly own your craft, making Career.zycto the ideal canvas for your words to thrive.
Job Description
Career.zycto is seeking a talented and versatile Copywriter to join our fully remote team. If you possess a gift for language, a keen eye for detail, and a passion for crafting messages that resonate and drive action, we want to hear from you. This Work From Home opportunity allows you to leverage your expertise from anywhere in Canada, playing a pivotal role in shaping our brand voice and the communication strategies that connect top talent with leading organizations.
As our Copywriter, you will be instrumental in developing compelling and conversion-focused content across a wide range of platforms. Your primary focus will be on creating engaging job descriptions that attract qualified candidates, but your responsibilities will extend to crafting persuasive website copy, dynamic social media posts, impactful email campaigns, insightful blog articles, and essential employer branding materials. You will transform complex information into clear, concise, and captivating narratives, ensuring every piece of content strengthens our brand identity and achieves specific marketing and recruitment objectives.
You will collaborate closely with our marketing, talent acquisition, and sales teams to understand project requirements, target audiences, and key performance indicators. A strategic thinker, you’ll not only write but also contribute ideas for content strategy, ensuring our messaging is always fresh, relevant, and aligned with industry trends. Implementing SEO best practices will be crucial to maximize content visibility and reach. You’ll conduct thorough research to stay ahead of market demands and candidate expectations, translating findings into content that educates, informs, and inspires.
This role requires a self-starter with exceptional organizational skills, capable of managing multiple projects simultaneously in a fast-paced, remote environment. You must be able to meet deadlines consistently while maintaining the highest standards of quality and grammatical accuracy. Your ability to adapt your writing style to different tones and purposes, from professional and informative to creative and inspiring, will be key to your success. Join Career.zycto and become a vital part of a team that’s redefining the future of recruitment, one powerful word at a time.
Key Responsibilities
- Develop and write engaging copy for various platforms, including job boards, social media, website, and email campaigns.
- Ensure all content aligns with Career.zycto's brand voice, tone, and messaging guidelines.
- Collaborate with marketing and talent acquisition teams to understand campaign objectives and target audiences.
- Conduct keyword research and implement SEO best practices to optimize content for visibility and search engine ranking.
- Proofread and edit copy meticulously to ensure accuracy, clarity, and grammatical correctness.
- Adapt writing style and tone to suit different target audiences and industry sectors.
- Stay updated on industry trends, content marketing best practices, and recruitment innovations.
- Contribute to content strategy development and brainstorming sessions.
Required Skills
- Proven experience (3+ years) as a professional Copywriter, preferably in a remote setting.
- Exceptional writing, editing, and proofreading skills with a strong portfolio of work.
- Solid understanding of SEO principles and content optimization techniques.
- Ability to craft compelling narratives and clear calls-to-action that drive engagement.
- Proficiency with content management systems and digital marketing tools.
- Excellent time management, organizational, and self-motivation skills for remote work.
- Strong ability to work independently with minimal supervision and manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Experience writing specifically for the recruitment, HR tech, or B2B service industries.
- Familiarity with A/B testing copy variations for improved performance metrics.
- Experience using project management software like Trello, Asana, or Jira.
- Demonstrated ability to translate complex information into simple, engaging language.
Perks & Benefits
- Flexible 'Work From Home' schedule, promoting work-life balance.
- Competitive salary and performance-based bonus opportunities.
- Comprehensive health and dental benefits package.
- Generous paid time off, including holidays and vacation.
- Opportunities for professional development and continuous learning.
- Supportive, collaborative, and inclusive remote team environment.
- Stipend for home office setup and internet expenses.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume, a tailored cover letter, and a link to their online portfolio. Please highlight your experience with remote work and provide examples of content that showcases your ability to engage diverse audiences and achieve specific communication goals.
