About Company
Webdev (Pvt) Ltd is a pioneering force in Zimbabwe’s digital landscape, established over two decades ago. We are a leading internet solutions provider, offering a comprehensive suite of services including web design, hosting, domain registration, digital marketing, and e-commerce platforms. Our mission is to empower businesses and individuals across Africa to thrive in the digital age by providing innovative, reliable, and accessible internet solutions. We foster a vibrant, collaborative, and forward-thinking environment where creativity is celebrated, and every team member contributes to shaping the future of digital connectivity. Join a company that is not just building websites, but building futures.
Job Description
Are you a wordsmith with a passion for persuasive storytelling and a knack for crafting compelling content? Webdev (Pvt) Ltd is seeking a dynamic and highly creative Copywriter to join our innovative marketing team in Harare. As a Creative Copywriter, you will be instrumental in shaping our brand voice and driving engagement across all our digital touchpoints. This is a unique opportunity for an imaginative individual to translate complex technical concepts and business offerings into clear, concise, and captivating copy that resonates with diverse audiences.
Your role will involve developing engaging content for a variety of platforms, including website copy, blog posts, social media campaigns, email newsletters, marketing materials, advertisements, and video scripts. You will work closely with our marketing strategists, designers, and sales teams to ensure all communications are on-brand, consistent, and effective in achieving our business objectives. We are looking for someone who can not only write beautifully but also understand the strategic intent behind every word, optimizing content for SEO and conversion. If you thrive in a fast-paced environment, possess an impeccable command of the English language, and are eager to make a significant impact through the power of words, we encourage you to apply. This position requires a blend of creative flair, strategic thinking, and meticulous attention to detail. You’ll be a key player in enhancing our digital presence, engaging our customer base, and attracting new clients through compelling narratives that highlight Webdev’s unique value proposition. We offer a stimulating work environment where your ideas are valued, and your professional growth is supported.
Key Responsibilities
- Develop clear, concise, and compelling copy for websites, landing pages, blog posts, and articles.
- Craft engaging content for social media platforms (Facebook, Twitter, Instagram, LinkedIn) to drive interaction and brand awareness.
- Write persuasive email marketing campaigns, newsletters, and promotional materials.
- Create compelling ad copy for digital advertising channels (Google Ads, social media ads).
- Collaborate with marketing strategists, designers, and product teams to align copy with overall marketing objectives and brand guidelines.
- Conduct thorough research on industry-related topics, target audiences, and competitors to inform content strategy.
- Edit and proofread copy to ensure accuracy, grammatical correctness, and adherence to brand voice and style.
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
- Assist in developing content strategies and content calendars.
- Stay updated with industry trends, best practices in copywriting, and digital marketing innovations.
Required Skills
- Proven experience as a Copywriter or Content Creator, preferably in the technology or digital services industry.
- Exceptional writing, editing, and proofreading skills with a strong command of English grammar and style.
- Ability to adapt writing style and tone for different platforms and target audiences.
- Strong understanding of SEO principles and how to integrate them into content.
- Familiarity with digital marketing concepts and content management systems.
- Excellent research skills and ability to translate complex information into easy-to-understand language.
- High level of creativity and attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with A/B testing copy and analyzing content performance metrics.
- Proficiency with graphic design tools (e.g., Canva) for basic content visuals.
- A portfolio showcasing a diverse range of copywriting work.
Perks & Benefits
- Competitive salary and performance bonuses.
- Health and wellness benefits.
- Opportunities for professional development and training.
- Dynamic and collaborative work environment.
- Exposure to cutting-edge technologies and innovative projects.
- Company social events and team-building activities.
- Generous paid time off.
How to Apply
Ready to tell our story? We invite passionate and talented copywriters to join our team. Please click on the application link below to apply. Ensure your application includes an updated CV and a portfolio or links to your previous work demonstrating your copywriting prowess. We look forward to reviewing your application and discovering how your words can help us connect with our audience.