About Company
Career.zycto champions the power of compelling communication to bridge talent with opportunity. We are a dynamic force dedicated to revolutionizing how businesses attract and retain top-tier professionals through innovative marketing and strategic content. For a creative copywriting and storytelling expert, Career.zycto offers a vibrant, collaborative environment where your words directly influence career paths and brand narratives. We value originality, impact, and a fresh perspective, providing ample scope to sculpt engaging stories that resonate globally.
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Job Description
Career.zycto is actively seeking an exceptionally talented and highly experienced Creative Copywriting and Storytelling Expert to join our growing team. This is a unique opportunity for a wordsmith to significantly impact our brand narrative and client communication strategies. While based in Gokwe, this role offers a remote option, allowing you to contribute your expertise from anywhere, fostering flexibility and work-life balance.
As our Creative Copywriting and Storytelling Expert, you will be the architect of our verbal identity, crafting compelling narratives that resonate with diverse audiences across various platforms. Your primary mission will be to transform complex ideas into clear, engaging, and persuasive copy that not only informs but also inspires action. You will be instrumental in developing and refining our brand voice, ensuring consistency and distinctiveness in all external and internal communications. This role demands a keen eye for detail, an innate understanding of marketing psychology, and the ability to adapt your writing style to suit different channels, including websites, social media, email campaigns, blog posts, press releases, and advertising copy.
We are looking for someone who can not only write beautifully but also strategize effectively. You will collaborate closely with our marketing, HR, and client success teams to identify storytelling opportunities, develop content calendars, and execute campaigns that drive engagement and achieve our strategic objectives. Your expertise will be crucial in creating content that not only highlights Career.zycto’s unique value proposition but also positions our clients as employers of choice. If you possess a passion for crafting narratives that captivate, convert, and leave a lasting impression, and are ready to elevate our communication efforts to new heights, we encourage you to apply.
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Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with Career.zycto’s business objectives and brand guidelines.
- Craft engaging, persuasive, and SEO-optimized copy for various digital and traditional platforms, including websites, blogs, social media, email marketing, and advertising.
- Define and maintain a consistent brand voice, tone, and style across all communications, ensuring a unified and compelling narrative.
- Collaborate with marketing, HR, and design teams to conceptualize and produce innovative content campaigns.
- Conduct thorough research on industry trends, competitor activities, and target audience insights to inform content creation.
- Edit and proofread all outgoing copy to ensure accuracy, grammatical correctness, and adherence to brand standards.
- Contribute to the development of thought leadership content, including whitepapers, case studies, and articles.
- Analyze content performance metrics and utilize data-driven insights to optimize future copywriting efforts and strategies.
- Mentor junior copywriters and contribute to fostering a culture of creative excellence within the team.
Required Skills
- Proven experience as a senior copywriter, content strategist, or similar role with a strong portfolio.
- Exceptional command of the English language, with impeccable grammar, spelling, and punctuation.
- Demonstrable ability to craft compelling narratives and adapt writing styles for diverse audiences and platforms.
- Deep understanding of SEO principles and content marketing best practices.
- Proficiency in content management systems (CMS) and project management tools.
- Strong research skills and the ability to translate complex information into accessible and engaging content.
- Excellent communication, collaboration, and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced, remote environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience in the recruitment, HR, or talent acquisition industry.
- Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp).
- Certification in Content Marketing or Digital Marketing.
- Experience with A/B testing copy and conversion rate optimization (CRO) techniques.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote work options.
- Opportunities for professional development and continuous learning.
- A collaborative and supportive team environment.
- Generous paid time off and holidays.
- Contribution to health and wellness programs.
- Opportunity to make a significant impact on brand identity and client success.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Submit your updated resume along with a cover letter highlighting your experience in creative copywriting and storytelling. Include a link to your online portfolio or attach relevant writing samples that demonstrate your expertise.
