About Company
National Commercial Bank Jamaica Limited (NCB) is the largest financial group in Jamaica, serving millions of customers across various segments. With a rich history spanning over 180 years, NCB is renowned for its commitment to innovation, customer satisfaction, and national development. We offer a comprehensive suite of financial products and services, including banking, wealth management, and insurance. At NCB, we believe in fostering strong, lasting relationships with our customers, continuously striving to understand and meet their evolving needs. Our customer-centric approach is at the core of everything we do, driving us to deliver exceptional value and build loyalty through various initiatives and programs designed to reward and recognize our valued patrons. Join us and be part of a team that is shaping the future of finance in Jamaica.
Job Description
Are you a data-driven professional with a passion for understanding customer behavior and enhancing loyalty? National Commercial Bank Jamaica Limited (NCB) is seeking a talented and analytical Customer Loyalty Program Analyst to join our dynamic team in Morant Bay. In this pivotal role, you will be instrumental in analyzing the performance of our customer loyalty initiatives, identifying key trends, and providing actionable insights to optimize program effectiveness. You will delve deep into customer data, segmenting our base, forecasting retention, and assessing the ROI of various loyalty campaigns. This position offers a unique opportunity to contribute directly to NCB’s customer engagement strategy, helping us to nurture stronger relationships, increase customer lifetime value, and maintain our position as a leader in the financial services sector. If you thrive in an environment where your analytical prowess directly impacts business success and customer satisfaction, we invite you to apply. You will collaborate closely with marketing, product development, and IT teams to implement data-driven strategies that resonate with our diverse customer base and drive sustained growth. The ideal candidate will possess a keen eye for detail, strong statistical skills, and a strategic mindset to translate data into compelling narratives that inform business decisions.
Key Responsibilities
- Analyze customer loyalty program data to identify trends, opportunities, and areas for improvement.
- Develop and maintain comprehensive reports and dashboards on program performance, customer segments, and campaign effectiveness.
- Conduct in-depth customer segmentation analysis to personalize loyalty offers and communications.
- Forecast customer retention rates and customer lifetime value (CLV) based on program engagement.
- Evaluate the return on investment (ROI) for various loyalty initiatives and recommend data-backed adjustments.
- Collaborate with marketing, product, and IT teams to design, implement, and test new loyalty program features.
- Monitor competitive loyalty programs and industry best practices to ensure NCB's offerings remain competitive and innovative.
- Present findings and strategic recommendations to stakeholders, fostering a data-driven culture within the organization.
Required Skills
- Proficiency in data analysis and statistical modeling tools (e.g., SQL, Excel, Python, R)
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Strong understanding of customer relationship management (CRM) principles and loyalty program mechanics
- Excellent analytical and problem-solving skills with a keen attention to detail
- Ability to translate complex data into clear, concise, and actionable insights
- Exceptional written and verbal communication skills
- Proven ability to manage multiple projects and meet deadlines
Preferred Qualifications
- Master's degree in Marketing, Business Analytics, Statistics, or a related field
- Experience in the financial services industry or a similar data-intensive sector
- Familiarity with marketing automation platforms and customer journey mapping
- Experience with A/B testing and experimental design
Perks & Benefits
- Comprehensive Health, Dental, and Vision Insurance
- Generous Paid Time Off and Sick Leave
- NCB Group Pension Plan
- Opportunities for Professional Development and Continuous Learning
- Employee Discount Programs on Banking Services
- Vibrant and Supportive Work Environment
How to Apply
Interested candidates are invited to click on the application link below to submit their resume and cover letter. Please ensure your application highlights your relevant experience and skills for this role.