About Company
Econet Telecom Lesotho is a leading telecommunications company in Lesotho, committed to connecting communities and driving digital innovation across the mountain kingdom. As a subsidiary of Econet Global, we are at the forefront of providing reliable and accessible mobile, broadband, and digital services to millions of Basotho. Our mission is to transform lives through technology, offering a wide range of products and services that empower individuals and businesses. We pride ourselves on our vibrant company culture, fostering innovation, collaboration, and a strong sense of community impact. Join a team where your creativity and passion can help shape the digital future of Lesotho.
Job Description
Are you a creative powerhouse with a passion for storytelling and digital engagement? Econet Telecom Lesotho is seeking a talented and driven Digital Content Creator to join our dynamic marketing team. This is a fully remote opportunity, allowing you to contribute significantly from anywhere in Lesotho, specifically for individuals residing in Ha Lejone, Butha-Buthe, who possess a deep understanding of the local culture and digital landscape. In this role, you will be instrumental in developing, producing, and managing compelling digital content across various platforms, designed to captivate our audience, enhance brand awareness, and drive customer engagement. You will be responsible for translating complex telecommunications concepts into accessible, engaging, and shareable content formats, including social media posts, blog articles, video scripts, infographics, and website copy. Your work will directly support our marketing campaigns, product launches, and customer education initiatives, ensuring a consistent and authentic brand voice that resonates with our diverse customer base across Lesotho. We are looking for an individual who thrives in a fast-paced environment, can manage multiple projects simultaneously, and possesses an eagle eye for detail and an innate understanding of digital trends and SEO best practices. This is an incredible opportunity to make a tangible impact on how Econet Telecom Lesotho communicates with its audience, shaping the digital conversation and strengthening our connection with the communities we serve.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy aligned with marketing goals and brand guidelines.
- Create high-quality, engaging, and original content across multiple digital channels, including social media (Facebook, Twitter, Instagram, YouTube), website, blog, email newsletters, and other digital platforms.
- Produce various content formats such as written articles, blog posts, video scripts, short-form video content, infographics, GIFs, and interactive media.
- Collaborate with the marketing, product, and sales teams to understand campaign objectives and translate them into effective content.
- Manage content calendars, ensuring timely delivery and consistent posting schedules.
- Optimize content for SEO to improve organic search visibility and drive traffic.
- Monitor content performance using analytics tools, providing insights and recommendations for continuous improvement.
- Stay updated on industry trends, digital marketing innovations, and competitor activities to identify new opportunities.
- Ensure all content adheres to brand voice, tone, style, and regulatory compliance standards.
- Engage with the online community, responding to comments and fostering positive interactions.
Required Skills
- Proven experience in digital content creation and strategy.
- Exceptional written and verbal communication skills in English and Sesotho.
- Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, Figma) for graphic design and video editing.
- Strong understanding of social media platforms, trends, and best practices.
- Familiarity with SEO principles and content optimization techniques.
- Ability to work independently and collaboratively in a remote team environment.
- Excellent organizational and time management skills, with the ability to meet deadlines.
- A portfolio demonstrating successful digital content campaigns and diverse content formats.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Experience in the telecommunications industry or a fast-paced technology-driven environment.
- Knowledge of web analytics tools (e.g., Google Analytics) for data-driven decision making.
- Experience with content management systems (CMS) like WordPress.
- Ability to tell compelling stories through various multimedia formats.
Perks & Benefits
- Competitive salary package.
- Flexible remote work arrangement.
- Opportunity to work with a leading telecommunications brand in Lesotho.
- Exposure to cutting-edge digital marketing technologies and strategies.
- Professional development and growth opportunities.
- A dynamic, collaborative, and supportive team environment.
- Contribution to meaningful projects that impact national connectivity.
How to Apply
If you are a creative individual passionate about digital content and eager to make a difference, we encourage you to apply! Please submit your comprehensive CV, a cover letter outlining your relevant experience and why you are a perfect fit for this role, and a link to your digital portfolio. Encourage applicants to click on the link below to apply for the job.