About Company
Equity Bank Kenya is a leading financial services provider dedicated to transforming lives, giving dignity, and expanding opportunities for wealth creation. With a strong presence across East and Central Africa, including a robust network of branches within Kenya, Equity Bank serves millions of customers, from individuals and small businesses to large corporations. Our commitment to innovation and customer-centricity has positioned us at the forefront of the banking sector. We believe in harnessing technology to enhance financial inclusion and provide seamless services. As an employer, Equity Bank fosters a culture of excellence, integrity, and continuous learning, offering its employees ample opportunities for professional growth and career advancement within a dynamic and supportive environment. We are proud of our impactful role in economic development and community empowerment.
Job Description
Are you a creative and results-driven digital marketing professional passionate about online promotion and keen to make a significant impact? Equity Bank Kenya is seeking a dynamic Digital Marketer specializing in Online Promotion to join our innovative team in Kisii. In this pivotal role, you will be instrumental in enhancing our brand visibility, driving customer engagement, and promoting our diverse range of financial products and services through various digital channels. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that align with our strategic objectives, focusing on increasing brand awareness, lead generation, and customer acquisition. This position requires a proactive individual with a deep understanding of the digital landscape, including social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, content marketing, and online advertising. You will work closely with the marketing and product development teams to craft compelling online narratives, analyze campaign performance, and optimize strategies for maximum return on investment. If you thrive in a fast-paced environment, possess exceptional analytical skills, and are eager to leverage digital platforms to reach and engage our target audience, we encourage you to apply. Join us and contribute to a leading financial institution that is dedicated to empowering communities and shaping the future of banking in Kenya.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies and campaigns across various online channels.
- Manage and optimize company social media profiles (Facebook, Twitter, Instagram, LinkedIn, etc.) to increase engagement and followership.
- Plan and implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve search rankings and drive organic and paid traffic.
- Create, curate, and manage engaging content for websites, blogs, social media, and email marketing campaigns.
- Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Oversee online advertising campaigns (e.g., Google Ads, social media ads) from conception to execution and reporting.
- Monitor, analyze, and report on campaign performance, website traffic, and other key digital marketing metrics using tools like Google Analytics.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and recommend new strategies.
- Collaborate with internal teams (e.g., product development, sales) to ensure brand consistency and integrated marketing efforts.
Required Skills
- Proven experience (minimum 2 years) in digital marketing with a strong focus on online promotion.
- Demonstrable expertise in managing social media platforms for business.
- Solid understanding of SEO and SEM principles and experience with Google Analytics and Google Ads.
- Proficiency in content creation and management, including copywriting and basic graphic design skills.
- Experience with email marketing platforms and CRM systems.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a dynamic environment.
- Creative thinking and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing platforms.
- Experience in the financial services industry is a significant advantage.
- Familiarity with web content management systems (CMS) and basic HTML/CSS.
- Knowledge of local market trends and consumer behavior in Kenya.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Pension scheme and other retirement benefits.
- Opportunities for professional development and continuous learning.
- A supportive and collaborative work environment.
- Employee banking benefits.
- Career growth opportunities within a leading financial institution.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your experience in digital marketing and online promotion.