About Company
Are you eager to launch your digital marketing career within a dynamic and supportive environment? Career.zycto is at the forefront of connecting talent with opportunity, leveraging cutting-edge digital strategies to amplify our reach and impact. We believe in nurturing raw potential, providing a robust platform where aspiring marketers can gain hands-on experience, learn from seasoned professionals, and contribute to meaningful projects from day one. This role offers an unparalleled chance to immerse yourself in SEO and content, helping shape our online narrative and drive engagement. Join us to transform theoretical knowledge into practical expertise, growing your skills in a collaborative setting.
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Job Description
Career.zycto is actively seeking a highly motivated and enthusiastic Digital Marketer Trainee with a keen interest in SEO and content creation to join our vibrant team in Sangotedo, Lagos. This entry-level position is tailor-made for individuals who are passionate about the digital landscape and eager to build a foundational career in search engine optimization and compelling content strategy. As a Digital Marketer Trainee, you will be immersed in a comprehensive learning experience, working closely with our experienced marketing professionals.
Your journey with us will involve understanding the core principles of SEO, including keyword research, on-page optimization, technical SEO basics, and link-building strategies. You will gain practical experience in crafting engaging and high-quality content for various digital platforms, such as our website blog, social media channels, and email campaigns. This role is not just about observing; it’s about active participation, continuous learning, and making tangible contributions to our digital footprint.
You will be responsible for supporting the implementation of SEO best practices across our digital assets, analyzing website performance using tools like Google Analytics and Search Console, and helping to identify opportunities for improvement. Furthermore, you will assist in developing content calendars, researching industry trends, and drafting copy that resonates with our target audience while adhering to brand guidelines and SEO objectives. This is an incredible opportunity to develop a diverse skill set, grow professionally, and contribute to the success of a forward-thinking organization. We are committed to providing mentorship and resources to help you thrive in this exciting field.
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Key Responsibilities
- Conduct keyword research to identify high-volume, relevant search terms and analyze competitor SEO strategies.
- Assist in drafting and editing engaging content for blog posts, website pages, social media, and email marketing campaigns.
- Support on-page SEO efforts, including optimizing title tags, meta descriptions, image alt text, and internal linking.
- Collaborate with the marketing team to ensure all content is aligned with SEO best practices and brand voice.
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools, preparing basic reports.
- Help identify opportunities for content improvements and new content creation based on SEO insights.
- Participate in brainstorming sessions for new marketing initiatives and content ideas.
- Learn about technical SEO elements and assist in identifying basic website issues that may impact search rankings.
- Support link-building initiatives by researching potential outreach opportunities.
- Stay updated with the latest SEO trends, algorithm changes, and digital marketing best practices.
Required Skills
- Strong written and verbal communication skills in English.
- Basic understanding of SEO principles and digital marketing concepts.
- Proficiency in using Google Suite (Docs, Sheets, Slides) or Microsoft Office equivalents.
- Excellent research and analytical abilities.
- Ability to work independently and as part of a team.
- A keen eye for detail and a commitment to quality.
- High level of enthusiasm and a proactive attitude towards learning.
Preferred Qualifications
- Bachelor's degree or HND in Marketing, Communications, Journalism, or a related field (or currently pursuing).
- Completion of online courses or certifications in SEO, Content Marketing, or Digital Marketing.
- Familiarity with content management systems (e.g., WordPress).
- Experience with basic graphic design tools (e.g., Canva) for creating visual content.
- Personal blog, portfolio of writing samples, or social media management experience.
Perks & Benefits
- Comprehensive mentorship and training program.
- Opportunity for career growth and professional development.
- Collaborative and supportive work environment.
- Hands-on experience with real-world digital marketing projects.
- Access to industry-leading tools and resources.
- Potential for permanent role upon successful completion of trainee period.
- Paid holidays and sick leave.
How to Apply
Eager to kickstart your digital marketing career with a focus on SEO and content? We encourage you to apply by clicking on the application link below. Please submit your resume along with a cover letter detailing your interest in this role and any relevant experience or projects. We look forward to reviewing your application!
