About Company
Vidyard is a leading video platform for businesses, transforming how companies use video to drive sales, marketing, and communication. We empower organizations worldwide to create, host, and measure the impact of video content, making it easier to connect with audiences, personalize experiences, and accelerate growth. With a culture built on innovation, collaboration, and a passion for pushing boundaries, we’re dedicated to helping our customers succeed in a video-first world. Headquartered in the vibrant tech hub of Waterloo Region, Vidyard offers a dynamic and supportive environment where creativity is celebrated, and every team member plays a vital role in our collective success. Join us and be part of a team that’s redefining the power of video for business.
Job Description
Are you a highly organized, detail-oriented individual with a passion for digital content and a knack for making information shine online? Vidyard is seeking a Digital Publishing Coordinator with flexible hours to join our dynamic marketing team in a hybrid work model. In this essential role, you will be instrumental in bringing Vidyard’s valuable content – from insightful blog posts and case studies to compelling whitepapers and web pages – to life across our digital platforms. You’ll manage the end-to-end publishing process, ensuring our content is accurately presented, optimized for search engines, and reaches our target audience effectively. This position offers the flexibility to manage your work schedule, allowing for a healthy work-life balance while contributing significantly to our content strategy and digital presence. You will work closely with content creators, SEO specialists, designers, and marketing operations to maintain a consistent publishing cadence, uphold brand guidelines, and continuously improve our digital content delivery. If you thrive in a fast-paced environment, possess excellent communication skills, and are eager to make an impact on how a leading tech company shares its story, we encourage you to apply. This is more than just a coordination role; it’s an opportunity to shape our digital voice and enhance our audience engagement through meticulously managed and strategically published content.
Key Responsibilities
- Manage the end-to-end digital publishing workflow, including scheduling, formatting, and launching content across Vidyard's website, blog, and other digital channels.
- Utilize content management systems (CMS) like WordPress to upload, edit, and publish various forms of digital content, ensuring accuracy and brand consistency.
- Implement SEO best practices for all published content, including optimizing meta descriptions, alt tags, internal linking, and content structure.
- Coordinate with content writers, designers, and video producers to ensure all content assets are prepared and delivered on time for publishing.
- Perform quality assurance checks on all content before publication, including proofreading, broken link checks, and responsive design verification.
- Monitor content performance using analytics tools, providing basic reports on traffic, engagement, and conversion metrics to inform future content strategy.
- Maintain and update existing website content to ensure accuracy, relevance, and adherence to current brand and SEO guidelines.
- Assist in the organization and archival of digital assets, ensuring easy accessibility for the broader marketing team.
- Stay informed about digital publishing trends, CMS updates, and SEO changes to recommend and implement improvements to our processes.
Required Skills
- 2+ years of experience in digital content publishing, web management, or a similar role.
- Proficiency with content management systems (e.g., WordPress, HubSpot CMS).
- Strong understanding of SEO principles and best practices for on-page optimization.
- Exceptional attention to detail and strong proofreading skills.
- Excellent organizational and project coordination abilities, capable of managing multiple projects simultaneously.
- Basic knowledge of HTML/CSS for formatting and troubleshooting web content.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Ability to work independently and collaboratively in a hybrid work environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience with marketing automation platforms.
- Basic graphic design skills or familiarity with image editing software.
- Understanding of video content publishing workflows and platforms.
- Previous experience in a SaaS or technology company.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits.
- Flexible working hours and a hybrid work model.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Employee stock options program.
- Collaborative and inclusive company culture.
- Regular team-building events and social activities.
- Access to a modern office space with amenities.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for Vidyard and this role. Please highlight your experience with digital publishing and your ability to thrive in a flexible work environment. We look forward to reviewing your application!