About Company
Africa Albida Tourism (AAT) is a leading Zimbabwean hospitality group renowned for its commitment to delivering exceptional travel experiences across Southern Africa. With a portfolio of iconic properties, including the award-winning Victoria Falls Safari Lodge, AAT is dedicated to showcasing the natural beauty and rich culture of Zimbabwe to a global audience. Our mission is to inspire unforgettable journeys, uphold sustainable tourism practices, and contribute positively to the communities where we operate. We believe in crafting unique narratives that resonate with our guests, ensuring every interaction reflects the warmth, authenticity, and unparalleled service that defines our brand. Joining AAT means becoming part of a passionate team that is shaping the future of African tourism, driving innovation, and fostering a deep appreciation for the continent’s majestic wilderness and vibrant heritage. We are expanding our regional focus, looking to strengthen our brand presence and guest engagement in key areas within Matabeleland North Province.
Job Description
We are seeking an innovative and visionary Director of Brand Experience to spearhead our brand strategy and guest engagement initiatives from our regional office in Lupane, Matabeleland North Province. This pivotal role will be instrumental in defining, shaping, and elevating every touchpoint of the Africa Albida Tourism brand, ensuring a consistent, compelling, and memorable experience for all our guests, from initial contact through to post-stay engagement. The Director of Brand Experience will be a strategic leader responsible for translating our core values and unique selling propositions into tangible, delightful experiences across all our properties and digital platforms. This includes overseeing brand messaging, visual identity, digital content strategy, guest journey mapping, and the integration of brand elements into service delivery and operational standards. You will champion a guest-centric approach, leveraging insights and data to continually refine our brand narrative and enhance customer loyalty. This is a unique opportunity to contribute significantly to a leading tourism brand, fostering a culture of excellence and innovation within a dynamic and breathtaking region. The successful candidate will possess a deep understanding of luxury hospitality, digital trends, and the nuances of creating emotionally resonant brand interactions. You will work cross-functionally with marketing, operations, sales, and sustainability teams to ensure a cohesive and impactful brand presence that drives engagement, preference, and advocacy for Africa Albida Tourism. This role demands a blend of creative flair, strategic acumen, and robust leadership skills to inspire teams and deliver measurable results.
Key Responsibilities
- Develop and execute a comprehensive brand experience strategy aligned with company vision and business objectives.
- Oversee the consistent application of brand guidelines across all guest touchpoints, including digital, physical properties, and customer service.
- Lead the creation of compelling brand narratives and storytelling initiatives that resonate with target audiences.
- Drive innovation in guest experience design, identifying new opportunities to surprise and delight our customers.
- Conduct market research and analysis to understand guest expectations, competitive landscape, and emerging trends in hospitality and brand experience.
- Collaborate with marketing and digital teams to optimize online presence, social media engagement, and content marketing efforts.
- Partner with operations and training departments to ensure brand standards are integrated into service delivery and staff training programs.
- Manage brand budgets, resources, and external agencies to ensure efficient and effective brand initiatives.
- Monitor and report on brand performance metrics, guest satisfaction, and ROI of brand experience investments.
- Mentor and inspire a team to foster a culture of creativity, excellence, and guest-centricity.
Required Skills
- Proven experience in brand management or brand experience leadership within the hospitality or luxury service industry.
- Exceptional strategic thinking and analytical skills with a data-driven approach to decision-making.
- Strong understanding of digital marketing, content strategy, and social media platforms.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage complex projects.
- Proficiency in brand performance measurement and reporting tools.
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
Preferred Qualifications
- Master's degree (MBA) or equivalent advanced qualification.
- Experience working with international markets and diverse cultural contexts.
- Familiarity with the Southern African tourism landscape and local market dynamics.
- Proficiency in additional languages relevant to our international guest base.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and career advancement.
- Generous travel discounts and complimentary stays at our properties.
- A dynamic and supportive work environment in a stunning natural setting.
- Contribution to sustainable tourism and community development initiatives.
How to Apply
Are you ready to shape the future of a renowned tourism brand? We invite highly motivated and experienced professionals to apply for this exciting opportunity. To be considered, please click on the application link below to submit your detailed CV and a cover letter outlining your relevant experience and vision for brand experience at Africa Albida Tourism. We look forward to reviewing your application and learning how you can contribute to our success.