About Company
National Foods Limited is a leading Zimbabwean fast-moving consumer goods (FMCG) company, with a rich history spanning over 100 years. We are a prominent manufacturer, marketer, and distributor of a diverse portfolio of food products, including flour, maize meal, cooking oil, rice, snacks, and pet food. Our brands are household names across Zimbabwe, deeply woven into the fabric of daily life. At National Foods, we are committed to providing high-quality, affordable food solutions to our customers while contributing positively to the communities we serve. We pride ourselves on innovation, operational excellence, and a strong sense of purpose, ensuring that every product we deliver meets the highest standards of quality and nutrition. Join our passionate team dedicated to feeding the nation and shaping the future of food in Zimbabwe. We foster a culture of growth, integrity, and teamwork, empowering our employees to excel and make a meaningful impact.
Job Description
Are you a wordsmith with a passion for creating compelling narratives and engaging content? National Foods Limited is seeking a talented and dynamic Copywriter to join our vibrant marketing team in Bulawayo. This is an exciting opportunity for a creative individual to play a pivotal role in shaping the voice of some of Zimbabwe’s most beloved brands. As our Copywriter, you will be instrumental in crafting persuasive, clear, and on-brand copy for a wide array of marketing channels, from digital campaigns and social media to print advertisements, product packaging, and corporate communications. You’ll work closely with marketing managers, graphic designers, and product development teams to translate complex ideas into simple, impactful messages that resonate with our diverse consumer base across the country. We’re looking for someone who can not only write beautifully but also understand strategic marketing objectives, consumer psychology, and the nuances of brand storytelling within the FMCG sector. You will be responsible for upholding our brand’s integrity and ensuring consistency across all touchpoints, engaging our customers, and driving brand loyalty. If you thrive in a fast-paced environment, possess an impeccable grasp of grammar and style, and are eager to contribute to a company that touches the lives of millions daily, we encourage you to apply. This role offers significant potential for professional growth, creative autonomy, and the chance to leave a tangible mark on our brand presence in a competitive market.
Key Responsibilities
- Develop clear, concise, and compelling copy for various marketing materials, including websites, social media posts, email campaigns, press releases, advertisements (print and digital), product packaging, and promotional collateral.
- Collaborate with marketing, brand, and product teams to understand project requirements, brand guidelines, and target audience insights.
- Ensure all copy aligns with brand voice, tone, and messaging consistency across all platforms and products.
- Conduct thorough research on industry trends, competitor activities, and consumer behavior to inform content strategy and generate innovative ideas.
- Proofread and edit copy for grammar, spelling, punctuation, accuracy, and adherence to established style guides and legal compliance.
- Contribute to the development of content strategies, editorial calendars, and campaign concepts.
- Adapt existing copy for different formats and audiences while maintaining core messaging and brand integrity.
- Stay updated on best practices in SEO, content marketing, and copywriting to optimize content for discoverability and engagement.
- Manage multiple writing projects simultaneously, ensuring timely delivery and high-quality output.
Required Skills
- Proven experience (2+ years) as a Copywriter or similar role within an agency or in-house marketing team.
- Exceptional writing, editing, and proofreading skills with a strong command of the English language.
- A compelling portfolio showcasing diverse writing styles and successful campaign examples.
- Understanding of marketing principles, brand building, and consumer communication strategies.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Strong organizational skills and meticulous attention to detail, with the ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and content creation tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience within the FMCG (Fast-Moving Consumer Goods) sector, preferably with food or beverage brands.
- Familiarity with SEO principles, keyword research, and content management systems (CMS).
- Ability to write for both B2C and B2B audiences, adapting tone and style accordingly.
- Experience with digital marketing platforms and analytics tools to measure content performance.
Perks & Benefits
- Competitive salary package commensurate with experience and skills.
- Comprehensive health and wellness benefits for you and your family.
- Generous paid time off, including annual leave and public holidays.
- Opportunities for professional development, training, and continuous learning.
- A vibrant, supportive, and collaborative work environment where your ideas are valued.
- Employee discounts on a range of company products.
- Contribution to a company-sponsored pension fund.
- Opportunities for career advancement within a leading national company.
How to Apply
If you are a creative wordsmith ready to make a significant impact with a leading Zimbabwean company, we invite you to apply. Please submit your comprehensive CV along with a compelling cover letter outlining your relevant experience and passion for copywriting. A link to your online portfolio or attached relevant writing samples is essential. Ensure your application clearly demonstrates how your skills and experience align with the requirements of this role. Only shortlisted candidates will be contacted for an interview. We look forward to hearing from you!