About Company
Kisii Computer Shop & Services has been a cornerstone of the Kisii community for over a decade, providing top-tier computer sales, repairs, and IT solutions to individuals and businesses alike. As technology evolves, so do we. We are passionately expanding our digital footprint, aiming to serve a wider audience across Kenya through a robust e-commerce platform. Our mission is to make technology accessible and understandable, backed by exceptional service and competitive pricing. Join our growing team as we embrace the digital future and redefine how our customers interact with technology online.
Job Description
Are you a detail-oriented digital enthusiast with a proven knack for making products shine online? Kisii Computer Shop & Services is seeking a talented E-commerce Product Listing Optimization Specialist to enhance our online presence and drive sales through meticulously crafted and highly optimized product listings. In this crucial role, you will be responsible for ensuring our products are not only visible but also irresistible to potential customers across various e-commerce platforms. You will combine your expertise in SEO, compelling copywriting, and visual merchandising to create listings that convert. This position offers a remote option, providing flexibility while maintaining a strong connection to our Kisii-based team for collaborative efforts and meetings as needed. You will be instrumental in improving our product discoverability, click-through rates, and ultimately, our online revenue. We’re looking for someone who thrives on data, understands buyer psychology, and is always on the lookout for the next best practice in e-commerce optimization. If you’re passionate about digital retail and ready to make a tangible impact on a growing business, we encourage you to apply. This role is perfect for someone eager to leverage their expertise to elevate a local business to national e-commerce prominence.
Key Responsibilities
- Develop, manage, and optimize product listings across all e-commerce channels (e.g., company website, Jumia, Kilimall, etc.) to maximize visibility and conversion rates.
- Conduct thorough keyword research to identify high-volume, relevant search terms and integrate them strategically into product titles, descriptions, and backend search terms.
- Write engaging, persuasive, and SEO-friendly product descriptions, bullet points, and A+ content that accurately represent products and address customer pain points.
- Ensure all product images and videos meet platform guidelines and are optimized for quality, resolution, and loading speed.
- Monitor competitor listings and market trends to identify opportunities for improvement and differentiation.
- Utilize analytics tools to track listing performance, identify areas for improvement, and report on key metrics such as traffic, conversion rate, and sales.
- Perform A/B testing on various listing elements (titles, images, descriptions) to continuously improve performance.
- Collaborate with marketing, sales, and inventory teams to ensure product information is accurate, up-to-date, and aligned with marketing campaigns.
- Maintain a consistent brand voice and style across all product listings.
- Stay updated with the latest e-commerce trends, platform changes, and SEO best practices to ensure continuous optimization and competitive advantage.
Required Skills
- Proven experience (minimum 3 years) in e-commerce product listing optimization and SEO.
- Excellent copywriting and content creation skills, with an emphasis on conversion-focused language.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce, Jumia Seller Center, Kilimall Seller Center).
- Strong understanding of keyword research tools and SEO best practices.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Basic knowledge of image editing software (e.g., Canva, Photoshop) for optimizing product visuals.
- Exceptional attention to detail and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Certifications in Google Analytics, Google Ads, or other e-commerce related platforms.
- Experience with A/B testing methodologies and tools.
- Familiarity with the Kenyan e-commerce landscape and local consumer behavior.
- Portfolio showcasing previous e-commerce listing optimization projects and their impact on sales or visibility.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Flexible remote work options to support work-life balance.
- Opportunities for professional growth and continuous learning.
- A dynamic, supportive, and innovative team environment.
- Direct impact on the growth and success of a rapidly expanding e-commerce venture.
- Access to cutting-edge e-commerce tools and resources.
How to Apply
Interested and qualified candidates are encouraged to apply by clicking the ‘Application Link’ below. Please ensure your resume is comprehensive and highlights your relevant experience and skills. We also highly recommend including links to any relevant portfolio items or past projects if available. We look forward to reviewing your application and exploring how your expertise can contribute to our success.