About Company
Great Zimbabwe Hotel is an iconic landmark nestled in the heart of Masvingo, Zimbabwe, offering a unique blend of historical charm and modern comfort. As the closest full-service hotel to the ancient Great Zimbabwe Ruins, a UNESCO World Heritage site, we pride ourselves on providing exceptional hospitality experiences to both local and international guests. Our commitment extends beyond luxurious accommodation and fine dining; we are dedicated to celebrating the rich cultural heritage of Zimbabwe while fostering a vibrant and supportive environment for our team members. Join us in shaping memorable moments and continuing a legacy of excellence.
Job Description
We are seeking a dynamic and highly motivated Email Marketing Specialist to join our marketing team at the Great Zimbabwe Hotel. In this crucial role, you will be responsible for developing, implementing, and optimizing our email marketing campaigns to drive engagement, boost bookings, and enhance brand loyalty. You will craft compelling email content, segment our audience effectively, analyze campaign performance, and iterate strategies to achieve measurable results. This position requires a creative thinker with a strong analytical mindset, capable of translating marketing objectives into successful email initiatives that resonate with our diverse clientele, from leisure travelers to corporate guests. You will play a pivotal role in our digital communication strategy, ensuring our messaging is consistent, engaging, and aligned with our brand’s luxurious and welcoming image. The ideal candidate will be passionate about email marketing best practices, A/B testing, and using data to inform decisions, helping us connect with our audience on a deeper level and maintain our position as a premier destination in Zimbabwe. This is an exciting opportunity to contribute to a renowned hospitality brand and make a tangible impact on our success.
Key Responsibilities
- Design, build, and deploy engaging email marketing campaigns using our CRM and email marketing platforms.
- Develop and manage email content calendars, ensuring timely delivery of promotional, transactional, and informational emails.
- Segment email lists based on customer behavior, demographics, and preferences to maximize engagement and conversion rates.
- Perform A/B testing on subject lines, content, calls-to-action, and send times to continuously improve campaign performance.
- Monitor, analyze, and report on key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI.
- Collaborate with the broader marketing team to ensure brand consistency across all digital channels and integrate email campaigns with other marketing initiatives.
- Stay up-to-date with industry best practices, new technologies, and privacy regulations (e.g., GDPR, POPIA) related to email marketing.
- Manage email list health, including list cleaning, subscription management, and compliance with anti-spam policies.
- Develop automated email workflows (e.g., welcome series, booking confirmations, post-stay surveys) to enhance customer journey.
Required Skills
- Proven experience as an Email Marketing Specialist or similar role.
- Demonstrable experience with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid, Constant Contact).
- Strong understanding of email marketing best practices, segmentation, A/B testing, and analytics.
- Excellent written communication and copywriting skills with a keen eye for detail.
- Proficiency in data analysis and reporting on campaign performance.
- Basic HTML/CSS knowledge for email template customization.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in the hospitality or tourism industry.
- Familiarity with CRM systems and marketing automation tools.
- Certification in email marketing or digital marketing.
- Graphic design skills for creating engaging email visuals.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and career growth.
- Employee discounts on hotel services and amenities.
- A vibrant and supportive work culture.
- Access to a beautiful and inspiring work environment close to a historical landmark.
How to Apply
Interested candidates are encouraged to submit a comprehensive application, including a detailed CV and a cover letter outlining their qualifications and experience relevant to this role. Please ensure your cover letter highlights your past success in email marketing and why you believe you are the ideal candidate for Great Zimbabwe Hotel. Click on the application link below to apply.