About Company
Econet Telecom Lesotho is a leading telecommunications company in Lesotho, part of the larger Econet Wireless group. We are deeply committed to connecting communities, empowering businesses, and driving digital transformation across the nation. With a steadfast focus on innovation and unparalleled customer satisfaction, we offer a comprehensive suite of telecommunications services, including mobile voice and data, internet solutions, and robust enterprise connectivity. Our vision is to create a digitally inclusive future for all Basotho, and we consistently strive to deliver cutting-edge technology and exceptional service that enhances daily lives and fosters economic growth. We believe in fostering a dynamic, diverse, and inclusive environment, valuing creativity, dedication, and a forward-thinking approach from our team members and partners. Joining us means being part of a movement that is shaping the digital landscape of Lesotho.
Job Description
Are you a wordsmith with a passion for crafting compelling narratives and driving engagement? Econet Telecom Lesotho is seeking a talented and versatile Freelance Copywriter to join our dynamic marketing and communications team remotely. In this pivotal role, you will be instrumental in shaping our brand voice and creating persuasive content that resonates with our diverse audience across various digital and traditional platforms. We are looking for a creative individual who can transform complex telecommunications concepts into clear, concise, and captivating copy, driving awareness, consideration, and conversion for our cutting-edge products and services. This is an exciting opportunity to collaborate with a leading telecommunications provider, contributing to campaigns that impact millions of lives and help bridge the digital divide in Lesotho. You will have the flexibility of working from anywhere, managing your own schedule while delivering high-quality, impactful content that aligns with our strategic objectives and brand guidelines. If you thrive in a fast-paced, results-oriented environment, possess exceptional writing skills, and are eager to make a tangible difference through the power of words, we encourage you to apply. This role demands a high degree of autonomy, a keen eye for detail, and the ability to consistently meet deadlines without compromising on quality or creativity. We need a writer who can adapt their style to various mediums, from punchy social media posts to in-depth website content and engaging marketing emails, all while maintaining a consistent and compelling brand message.
Key Responsibilities
- Develop engaging, clear, and persuasive copy for a variety of marketing materials, including website content, blog posts, social media campaigns, email newsletters, press releases, advertisements, and brochures.
- Collaborate closely with the marketing and product teams to understand campaign objectives, target audiences, and key messaging points.
- Research industry-related topics, keywords, and market trends to ensure content is relevant, accurate, and optimized for search engines (SEO).
- Maintain a consistent brand voice and style across all communications, adhering to established brand guidelines.
- Edit and proofread copy to ensure accuracy, grammar, punctuation, and adherence to company standards.
- Contribute creative ideas for new content and campaigns.
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality copy.
- Analyze content performance and adapt strategies to improve engagement and conversion rates.
Required Skills
- Proven experience as a Copywriter or similar role, preferably in a remote capacity.
- Exceptional writing, editing, and proofreading skills with a strong command of English.
- Ability to write in a variety of styles and tones, adapting to different audiences and platforms.
- Strong understanding of SEO principles and how to integrate them into compelling copy.
- Proficiency in content management systems and digital marketing tools.
- Excellent communication and interpersonal skills, with the ability to take feedback and iterate.
- High level of self-motivation, organization, and the ability to work independently to meet deadlines.
- A portfolio demonstrating diverse writing samples across various formats and industries.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working within the telecommunications or technology industry.
- Familiarity with the Lesotho market and cultural nuances.
- Experience with A/B testing copy and optimizing for conversion.
- Proficiency in Sesotho is a plus, though not mandatory.
Perks & Benefits
- Flexible remote work environment, allowing you to work from anywhere.
- Opportunity to collaborate with a leading telecommunications company in Lesotho.
- Exposure to diverse marketing campaigns and strategic initiatives.
- Competitive freelance rates with potential for long-term engagement.
- Autonomy in managing your workload and schedule.
- Chance to contribute significantly to brand messaging and customer engagement.
- Professional development opportunities through exposure to cutting-edge industry trends.
How to Apply
We invite passionate and skilled freelance copywriters to submit their applications. To apply, please click on the application link below, navigate to our careers page, and follow the instructions for submitting your CV, a cover letter outlining your experience and why you are a great fit for this remote role, and a portfolio of your best writing samples. Please highlight any experience in the telecommunications sector. We look forward to reviewing your application!