About Company
Reach PLC is the largest commercial news publisher in the UK, with a portfolio of over 100 national and regional news brands across print, digital and social platforms. We are home to household names like the Mirror, Express, Daily Star, OK! Magazine, and hundreds of local titles like MyLondon and Manchester Evening News. Our mission is to inform, entertain, and connect communities across the UK. As a forward-thinking media giant, we’re constantly innovating in the digital space, leveraging cutting-edge marketing strategies to engage our vast audience. Joining Reach means becoming part of a dynamic, evolving company committed to journalistic excellence and digital innovation, offering unparalleled opportunities for career growth and impact.
Job Description
Are you a highly motivated and detail-oriented individual with a keen interest in digital advertising? Reach PLC is seeking a Home-Based PPC Campaign Assistant to join our thriving digital marketing team. This is an exciting opportunity for an aspiring PPC professional to contribute to the success of campaigns for some of the UK’s most beloved news brands. As a Home-Based PPC Campaign Assistant, you will play a crucial role in the day-to-day management and optimisation of our paid search campaigns across various platforms, primarily Google Ads and Microsoft Ads.
Working remotely from your home base in Laleham, Staines-upon-Thames, you will be integral to ensuring our campaigns reach the right audience, drive engagement, and deliver measurable results. Your responsibilities will span from keyword research and ad copy creation to performance monitoring and reporting, providing you with a comprehensive understanding of the PPC ecosystem. We are looking for someone eager to learn, adapt, and grow within a fast-paced and supportive environment. This role is perfect for a recent graduate or someone with foundational digital marketing experience looking to specialise in paid media. You’ll gain hands-on experience with advanced analytics tools, collaborate with experienced PPC specialists, and directly impact the digital footprint of a leading media organisation. If you’re passionate about data, fascinated by search engines, and ready to kickstart your career in paid advertising with a company that values innovation and development, we encourage you to apply.
Key Responsibilities
- Assist in the creation and launch of new PPC campaigns across Google Ads and Microsoft Ads.
- Conduct thorough keyword research to identify new opportunities and negative keywords.
- Write compelling and engaging ad copy that aligns with brand guidelines and campaign objectives.
- Monitor campaign performance daily, identifying trends, anomalies, and areas for improvement.
- Support the optimisation of bids, budgets, and targeting settings to maximise ROI.
- Generate performance reports and provide insights on campaign effectiveness.
- Conduct A/B testing on ad creatives, landing pages, and campaign settings.
- Stay up-to-date with industry trends, platform updates, and best practices in PPC.
- Collaborate with the wider digital marketing team to ensure integrated campaign strategies.
Required Skills
- Familiarity with Google Ads platform and basic PPC principles.
- Strong analytical skills and attention to detail.
- Proficiency in Microsoft Excel (data manipulation, pivot tables).
- Excellent written and verbal communication skills.
- Ability to work independently and manage time effectively in a home-based environment.
- Eagerness to learn and adapt to new technologies and strategies.
- Basic understanding of digital marketing channels and their interplay.
Preferred Qualifications
- Google Ads Search Certification or other relevant Google certifications.
- Previous experience (internship or freelance) in a digital marketing or PPC role.
- Familiarity with other ad platforms (e.g., social media advertising).
- Experience with analytics tools like Google Analytics.
- Knowledge of A/B testing methodologies and conversion rate optimisation (CRO).
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Fully remote work model, offering flexibility and work-life balance.
- Generous holiday allowance, increasing with service.
- Comprehensive pension scheme with employer contributions.
- Private medical insurance and life assurance.
- Ongoing professional development opportunities and training programs.
- Access to a wide range of employee discounts and benefits scheme.
- Supportive and collaborative team culture.
- Opportunity to work with iconic UK media brands.
How to Apply
Ready to make an impact? Click the application link below to submit your CV and a compelling cover letter outlining your experience, your passion for PPC, and why you’re the ideal candidate for this home-based role at Reach PLC. We look forward to reviewing your application!