About Company
Career.zycto is a dynamic force reshaping digital engagement, consistently pushing the boundaries of innovative marketing. We empower brands to connect authentically with their audiences through compelling narratives and cutting-edge strategies. For an Influencer – marketing, content, this translates into an unparalleled opportunity to craft impactful campaigns, collaborate with diverse talents, and truly own your creative vision. Join us and amplify your voice in an environment that champions growth, innovation, and measurable success. We believe in nurturing talent and providing the platforms for your creativity to thrive.
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Job Description
Career.zycto is seeking a passionate and innovative Influencer – Marketing & Content Specialist to join our vibrant team in Candos, Vacoas-Phoenix. In this pivotal hybrid role, you will be instrumental in shaping our brand’s online presence, fostering authentic connections, and driving engagement across various digital platforms. You are a natural storyteller with a knack for identifying emerging trends and crafting compelling narratives that resonate with diverse audiences. This is more than just a marketing role; it’s an opportunity to be the voice and face of our brand, collaborating closely with our marketing and product teams to conceptualize, create, and execute impactful content strategies.
Your day-to-day will involve a blend of creative content generation, strategic outreach, and performance analysis. You’ll be expected to develop a deep understanding of our brand identity and target demographics, translating this insight into engaging video content, captivating social media posts, insightful blog articles, and interactive campaigns. We’re looking for someone who isn’t afraid to experiment, bring fresh ideas to the table, and continually optimize our content for maximum reach and impact. You will be responsible for building and nurturing relationships with key opinion leaders, micro-influencers, and community members, extending our brand’s influence organically. If you thrive in a fast-paced environment, possess exceptional communication skills, and have a proven track record of growing online communities and delivering measurable results through engaging content, we encourage you to apply and help us redefine digital marketing.
Key Responsibilities
- Develop and execute comprehensive influencer marketing strategies aligned with brand objectives.
- Create high-quality, engaging, and original content across various platforms (e.g., social media, blogs, video, podcasts).
- Identify, recruit, and manage relationships with relevant influencers and brand ambassadors.
- Monitor social media trends, competitor activities, and industry best practices to inform content strategy.
- Analyze campaign performance data and provide actionable insights for continuous improvement.
- Collaborate with internal marketing, design, and product teams to ensure brand consistency and messaging.
- Manage content calendars, scheduling, and distribution to maximize reach and engagement.
- Represent the brand authentically and professionally in all external communications and content.
- Host live sessions, webinars, or participate in events as a brand representative when required.
- Stay up-to-date with SEO best practices for content optimization.
Required Skills
- Proven experience in social media management and content creation.
- Strong understanding of various social media platforms and their respective best practices (Instagram, Facebook, TikTok, LinkedIn, YouTube).
- Excellent written and verbal communication skills in English.
- Proficiency in content creation tools (e.g., video editing software, graphic design tools like Canva or Adobe Creative Suite).
- Demonstrated ability to engage and grow online communities.
- Strong analytical skills to interpret data and optimize campaigns.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Portfolio showcasing previous content creation and influencer marketing work.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Fluency in French or other local languages.
- Experience with influencer marketing platforms and analytics tools.
- Familiarity with SEO principles and keyword research.
- Proven ability to adapt content for different target demographics.
- Experience in public speaking or presenting.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Flexible hybrid work model for work-life balance.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Health and wellness programs.
- Access to the latest marketing tools and technologies.
- Team building activities and social events.
How to Apply
Ready to amplify your career with Career.zycto? We invite you to click on the application link below to submit your resume, a cover letter highlighting your experience as an Influencer – Marketing & Content Specialist, and a link to your portfolio or relevant social media profiles. Show us how you’ve made an impact!
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