About Company
Econet Wireless Zimbabwe is a diversified telecommunications group, a trailblazer in Africa’s digital transformation. With a robust presence in Zimbabwe, we are relentlessly committed to connecting communities, fostering innovation, and delivering world-class digital solutions across various sectors, including financial services, renewable energy, and enterprise solutions. We operate on the foundational belief that technology can empower lives and drive sustainable development. At Econet, you’ll join a team of passionate professionals dedicated to pushing boundaries and making a tangible impact. We pride ourselves on a culture that values collaboration, continuous learning, and strategic foresight, creating an environment where talent not only thrives but also shapes the future of connectivity in Zimbabwe and beyond. Our commitment to excellence extends to our diverse workforce, embracing remote collaboration to tap into the best talent wherever they may be.
Job Description
Are you a master of uncovering niche topics and crafting compelling content that speaks directly to specific audience needs? Econet Wireless Zimbabwe is seeking a highly skilled and analytical Long-tail Keyword Content Strategist to join our dynamic marketing team remotely from Mashonaland East Province. In this crucial role, you will be instrumental in expanding our digital footprint, driving organic traffic, and enhancing user engagement across our diverse portfolio of services. You’ll dive deep into keyword research, identifying untapped opportunities where our content can shine and outrank competitors. This isn’t just about keywords; it’s about understanding user intent, mapping content to the customer journey, and developing a strategic framework for evergreen content that resonates with our audience. You will work closely with content creators, SEO specialists, and marketing managers to ensure our digital assets are optimized for discoverability and value. This remote position offers the flexibility to contribute significantly to a leading African telecommunications brand from the comfort of your home base in Marondera or anywhere within Mashonaland East, Zimbabwe, while collaborating with a vibrant, geographically dispersed team. Your expertise will directly influence our online visibility, lead generation, and overall brand authority in a highly competitive digital landscape. If you thrive on data-driven decisions, possess an innate curiosity for how people search for information, and have a proven track record of increasing organic visibility through long-tail content strategies, we invite you to connect with us.
Key Responsibilities
- Conduct comprehensive long-tail keyword research to identify new content opportunities and user intent gaps.
- Develop and implement a data-driven long-tail content strategy aligned with business objectives and SEO best practices.
- Collaborate with content creators to guide the development of high-quality, targeted content (blog posts, articles, landing pages, FAQs, etc.) optimized for long-tail keywords.
- Analyze content performance using tools like Google Analytics, Search Console, and other SEO platforms to identify trends, opportunities, and areas for improvement.
- Monitor competitor strategies and industry trends to keep our content strategy innovative and ahead of the curve.
- Ensure all content adheres to brand guidelines, tone of voice, and compliance requirements.
- Provide regular reports on content performance, organic traffic growth, and keyword rankings to stakeholders.
- Continuously optimize existing content for improved long-tail keyword performance and user engagement.
- Stay updated with the latest SEO algorithmic changes and digital marketing trends.
Required Skills
- Minimum 3 years of experience in content strategy, SEO, or digital marketing with a strong focus on long-tail keywords.
- Proven expertise in keyword research tools (e.g., Ahrefs, SEMrush, Moz, Google Keyword Planner).
- Demonstrable understanding of SEO principles, ranking factors, and content marketing best practices.
- Exceptional analytical skills with the ability to interpret data and translate it into actionable content strategies.
- Excellent written and verbal communication skills in English.
- Proficiency in content management systems (CMS) and web analytics platforms.
- Self-motivated, highly organized, and capable of managing multiple projects in a remote environment.
- Strong ability to work independently and as part of a virtual team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience working within the telecommunications or technology sector.
- Certifications in Google Analytics, Google Ads, or relevant SEO platforms.
- Familiarity with local Zimbabwean market search trends and user behavior.
- Experience with A/B testing and conversion rate optimization (CRO) for content.
Perks & Benefits
- Competitive salary package paid in USD.
- Flexible remote work environment allowing you to work from anywhere in Mashonaland East Province.
- Opportunities for professional development and continuous learning.
- Access to cutting-edge tools and resources for content strategy and SEO.
- A vibrant, supportive, and collaborative team culture.
- Contribution to meaningful projects that impact millions of users.
- Medical aid benefits and other health and wellness programs.
- Paid time off and public holidays.
How to Apply
If you are a driven Long-tail Keyword Content Strategist looking to make a significant impact with a leading telecommunications company, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this remote role. We look forward to reviewing your application.