About Company
Imagine a collaborative environment where your marketing vision shapes future talent. Career.zycto empowers professionals and organizations to achieve their full potential through innovative recruitment solutions and career development services. We are a dynamic, forward-thinking entity, deeply committed to fostering growth and embracing cutting-edge strategies. For a Marketing Officer, this means an unparalleled opportunity to drive brand narratives, engage diverse audiences, and directly impact our mission to connect talent with opportunity. Join us and leverage your creativity in a supportive, outcome-driven setting where your contributions truly matter.
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Job Description
A Marketing Officer at Career.zycto plays a pivotal role in shaping our brand’s voice and expanding our reach within the competitive talent acquisition landscape. As a core member of our remote project team, you will be instrumental in developing and executing comprehensive marketing strategies that align with our strategic objectives. This is an exciting opportunity for a results-oriented professional to leverage their expertise in digital marketing, content creation, and campaign management to drive engagement, generate leads, and enhance brand visibility across various digital channels. You will be expected to continuously monitor market trends, competitor activities, and industry best practices to ensure our strategies remain innovative and effective, positioning Career.zycto at the forefront of talent solutions.
You will be responsible for spearheading various marketing initiatives from conception to execution, ensuring a consistent and compelling brand message across all platforms. This includes crafting engaging digital content, developing compelling email campaigns, managing and growing our social media channels, optimizing our online presence through advanced SEO/SEM strategies, and overseeing the creation of multimedia assets. Furthermore, you will regularly analyze campaign performance using key metrics and analytics tools, generating insightful reports to inform future decisions and optimize ROI. We’re looking for someone who thrives in a fast-paced, remote environment, capable of working autonomously while also collaborating effectively with cross-functional teams, including sales, HR, and product development, to ensure seamless execution of integrated campaigns. Your ability to translate complex ideas into clear, impactful marketing campaigns that resonate with our target audience will be key to your success and our collective growth.
The ideal candidate will bring a blend of strategic thinking, creative flair, and analytical prowess. You should be passionate about the future of work, dedicated to innovation, and possess a deep understanding of current marketing trends and technologies, including AI in marketing and data-driven approaches. This remote project offers significant flexibility and the chance to make a substantial impact on a growing organization dedicated to innovation in the recruitment sector. You will be empowered to take ownership of your projects, experiment with new ideas, and contribute directly to our mission of connecting talent with opportunity and fostering career success. If you’re ready to take on a challenging yet rewarding role where your marketing skills can truly shine, influencing both brand perception and business outcomes, we encourage you to apply and become a vital part of our remote success story at Career.zycto.
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Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Manage content creation for various platforms including website, blog, social media, and email campaigns.
- Oversee social media presence, engagement, and growth strategies.
- Execute SEO/SEM strategies to optimize online visibility and drive organic traffic.
- Analyze marketing campaign performance data and provide actionable insights for optimization.
- Collaborate with sales and product teams to ensure marketing efforts support business objectives.
- Manage marketing budget and resources effectively for assigned projects.
- Stay up-to-date with the latest marketing trends, technologies, and best practices.
Required Skills
- Proven experience in digital marketing, including SEO, SEM, content marketing, and social media management.
- Strong understanding of marketing analytics tools (e.g., Google Analytics, HubSpot).
- Excellent written and verbal communication skills.
- Proficiency in content creation and editing (e.g., Canva, Adobe Creative Suite basics).
- Ability to work independently and manage multiple projects in a remote setting.
- Strategic thinking with a results-oriented mindset.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience with CRM and marketing automation platforms.
- Knowledge of the recruitment or HR tech industry.
- Experience in project management within a marketing context.
- Familiarity with A/B testing and conversion rate optimization techniques.
Perks & Benefits
- Flexible remote work environment.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team culture.
- Access to cutting-edge marketing tools and technologies.
How to Apply
Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this remote project role. Please click the application link below to apply.
