About Company
Green Shield Canada (GSC) is a leading not-for-profit health and dental benefits specialist, proudly based in Windsor, Ontario. For over 60 years, GSC has been committed to making it easier for Canadians to live healthier lives by providing comprehensive and innovative benefit solutions. As a social enterprise, our purpose goes beyond profit; we reinvest our earnings to improve health outcomes, support community initiatives, and drive innovation in the health benefits sector. We are a dynamic and forward-thinking organization that values collaboration, integrity, and a commitment to excellence. Joining GSC means becoming part of a team that is passionate about making a tangible difference in the lives of millions of Canadians, while fostering an inclusive and supportive work environment where every voice is heard and valued. We embrace technology and data-driven insights to continually evolve our offerings and maintain our position as a leader in Canadian health benefits.
Job Description
Are you a curious and analytical mind with a passion for uncovering market insights? Green Shield Canada is seeking a talented and motivated Marketing Research Analyst to join our dynamic team in a hybrid work model, offering flexible hours to support work-life integration. In this pivotal role, you will be instrumental in helping GSC understand market trends, consumer behaviours, and competitive landscapes, directly influencing our strategic decisions and product development.
As a Marketing Research Analyst, you will leverage your expertise in both qualitative and quantitative research methodologies to gather, analyze, and interpret complex data. Your insights will directly inform our marketing campaigns, product offerings, and overall business strategy, ensuring GSC remains at the forefront of the health benefits industry. This isn’t just about crunching numbers; it’s about translating data into compelling narratives and actionable recommendations that drive real impact for our organization and the Canadians we serve.
You will collaborate closely with various departments, including marketing, product development, and senior leadership, acting as a trusted advisor on market dynamics. The flexible hours component of this role underscores our commitment to a modern work environment, allowing you to manage your schedule effectively while still contributing significantly to team goals and project deadlines. We are looking for someone who thrives on intellectual challenge, possesses meticulous attention to detail, and can communicate complex findings with clarity and confidence to diverse audiences. If you are passionate about health, innovation, and utilizing data to shape the future of Canadian benefits, we encourage you to apply and help us continue our mission of improving health outcomes nationwide.
Key Responsibilities
- Conduct comprehensive primary and secondary market research to identify industry trends, market opportunities, and competitive activity.
- Design and implement research methodologies, including surveys, focus groups, and interviews, to gather relevant data.
- Analyze quantitative and qualitative data using statistical software and advanced analytical techniques to extract actionable insights.
- Prepare clear, concise, and impactful reports, presentations, and dashboards to communicate research findings and recommendations to stakeholders.
- Monitor and evaluate the effectiveness of marketing initiatives and product launches, providing data-driven feedback for optimization.
- Collaborate with marketing, product, and strategy teams to ensure research insights are integrated into business planning and decision-making processes.
- Stay abreast of emerging market research tools, techniques, and industry best practices to continuously enhance GSC's research capabilities.
- Develop and maintain a deep understanding of GSC's target markets, customer segments, and the broader health benefits landscape.
Required Skills
- Proven experience in market research, data analysis, or a related analytical role.
- Strong proficiency in statistical analysis software (e.g., R, Python, SPSS, SAS) and data visualization tools (e.g., Tableau, Power BI).
- Excellent analytical, critical thinking, and problem-solving abilities.
- Demonstrated ability to translate complex data into clear, actionable insights and recommendations.
- Exceptional written and verbal communication skills, with experience presenting findings to diverse audiences.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Experience with survey design and administration platforms (e.g., Qualtrics, SurveyMonkey).
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related quantitative field.
Preferred Qualifications
- Master's degree in Marketing, Business, Statistics, or a related field.
- Experience within the health benefits, insurance, or financial services industry.
- Familiarity with predictive analytics and machine learning concepts.
- Project management experience, particularly in managing research projects from inception to completion.
- Experience with syndicated market research tools and databases.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision benefits package (as a leader in health benefits, our employee plans are exceptional!).
- Flexible work arrangements and a hybrid work model.
- Generous paid time off and vacation policy.
- Employer-matched retirement savings plan.
- Opportunities for professional development, training, and career advancement.
- Employee wellness programs and resources.
- A supportive and inclusive company culture dedicated to community impact.
How to Apply
Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience. Please click on the application link below to apply directly through our careers portal. We appreciate all applications, however, only those selected for an interview will be contacted.