About Company
Career.zycto is dedicated to connecting top talent with innovative opportunities across the marketing and advertising landscape. We understand the unique demands of a Media Planner role, recognizing the strategic thinking and analytical prowess required to excel. Our mission is to facilitate seamless career transitions, ensuring a perfect match between candidate aspirations and client needs. We champion environments that foster creativity, growth, and impactful media strategies. Join us in shaping the future of advertising, where your expertise will truly shine.
Job Description
Are you a sharp, analytical mind with a talent for crafting impactful media strategies? Career.zycto is seeking a dynamic Media Planner to join our client’s innovative team in the vibrant Sainte-Foy district of Quebec City. This full-time, on-site role offers a unique opportunity to immerse yourself in a forward-thinking environment where your expertise will directly contribute to the success of diverse campaigns and renowned brands. As a Media Planner, you will be at the forefront of developing, executing, and optimizing comprehensive media plans across various channels – from digital platforms and social media to traditional broadcast and print. Your role involves diving deep into market research, consumer behavior, and emerging trends to identify the most effective placements, manage budgets strategically, and continuously monitor performance to refine strategies. You’ll collaborate closely with creative and account teams to ensure seamless campaign execution and client satisfaction. This exciting position comes with the added benefit of **provided accommodation** in Sainte-Foy, designed to offer a seamless transition and comfortable living experience as you embark on your career journey in Quebec City. We’re looking for someone who thrives on data-driven decisions, possesses strong negotiation skills, and is passionate about staying ahead in a rapidly evolving media landscape. If you’re ready to make a significant impact and enjoy the convenience of company-provided housing, we encourage you to apply.
Key Responsibilities
- Develop, implement, and optimize comprehensive media plans across various digital and traditional channels.
- Conduct in-depth market research and audience analysis to inform media strategy.
- Manage and allocate media budgets effectively to maximize campaign ROI.
- Negotiate rates and secure media placements with vendors and publishers.
- Monitor, analyze, and report on campaign performance, providing actionable insights.
- Collaborate with creative, account management, and analytics teams to ensure integrated campaign execution.
- Stay abreast of industry trends, emerging technologies, and best practices in media planning.
- Prepare and present media strategies and performance reports to clients.
Required Skills
- 3+ years of proven experience in media planning and buying.
- Proficiency with media planning and analytics tools (e.g., Google Ads, Facebook Business Manager, SEMrush, programmatic platforms).
- Strong analytical skills with the ability to interpret data and draw strategic conclusions.
- Excellent communication and presentation skills in English (French an asset).
- Demonstrated negotiation abilities with media vendors.
- Strong organizational and project management capabilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Experience working within a media or advertising agency.
- Bilingualism (French and English) is a significant asset for the Quebec market.
- Certification in relevant digital advertising platforms.
Perks & Benefits
- Competitive annual salary commensurate with experience.
- Comprehensive health, dental, and vision benefits package.
- Provided accommodation in Sainte-Foy, Quebec City.
- Opportunities for professional development and continuous learning.
- A dynamic, collaborative, and supportive work environment.
- Generous paid time off and statutory holidays.
- Access to cutting-edge industry tools and technologies.
How to Apply
Ready to advance your career as a Media Planner? Click the application link below to submit your resume and cover letter. We look forward to reviewing your qualifications!
