About Company
Are you ready to shape narratives and amplify impact? Career.zycto is a dynamic force in the talent acquisition landscape, leveraging cutting-edge technology to connect top-tier professionals with leading organizations. We believe in clear, compelling communication as the bedrock of our success and our mission. For a Press Officer, this means an exciting opportunity to craft our public voice, manage our media presence, and highlight our innovative solutions and growth stories to a broad audience. Join a forward-thinking team where your expertise directly contributes to our brand’s reputation and reach in the industry.
Job Description
Career.zycto is seeking a highly motivated and results-oriented Press Officer to join our vibrant team in Mount Gravatt, Brisbane. This is an immediate hire position for a strategic communicator passionate about shaping public perception and elevating our brand’s voice within the competitive talent acquisition industry. As our Press Officer, you will be instrumental in managing our media relations, crafting compelling narratives, and ensuring our innovative solutions and company achievements receive impactful coverage. You’ll work closely with leadership and marketing teams to develop and execute comprehensive PR strategies that resonate with our target audiences, from industry stakeholders to potential talent. This role demands a proactive individual with a keen understanding of the media landscape, strong journalistic instincts, and the ability to operate effectively under tight deadlines. If you thrive in a fast-paced environment and are ready to make an immediate impact on a rapidly growing company, we encourage you to apply.
Key Responsibilities
- Develop and execute proactive media relations strategies to enhance Career.zycto's brand visibility and reputation.
- Craft compelling press releases, media advisories, backgrounders, Q&As, and other communication materials.
- Actively pitch stories to local, national, and industry-specific media outlets, securing positive and impactful coverage.
- Monitor media coverage, track relevant industry news, and provide regular reports on PR performance and sentiment analysis.
- Manage incoming media inquiries and interview requests, coordinating responses and preparing spokespersons.
- Cultivate and maintain strong, trusted relationships with journalists, editors, and key industry influencers.
- Support crisis communication efforts by developing key messages and strategic responses when necessary.
- Coordinate and facilitate media events, press conferences, and briefings.
- Collaborate closely with internal marketing, content, and executive teams to ensure consistent messaging and integrated campaigns.
- Identify emerging trends and opportunities within the media landscape to inform PR strategies.
Required Skills
- Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives.
- Demonstrated experience in media relations, including successful pitching and securing placements.
- Strong understanding of public relations principles, media ethics, and the Australian media landscape.
- Ability to work efficiently under pressure, manage multiple projects, and meet tight deadlines.
- Strategic thinking and problem-solving capabilities, with a proactive approach to challenges.
- Proficiency in media monitoring tools and analytics platforms.
- Excellent interpersonal, networking, and presentation skills.
- High level of attention to detail and accuracy.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- Prior experience working within the HR technology, recruitment, or professional services industry.
- An existing network of media contacts within the Australian business and technology sectors.
- Experience with digital PR tactics, including influencer engagement and online reputation management.
- Knowledge of social media's role in public relations and brand communication.
Perks & Benefits
- Competitive salary package including superannuation.
- Comprehensive health and wellness programs.
- Opportunities for professional development and continuous learning.
- Modern, collaborative office environment located in Mount Gravatt.
- A supportive and inclusive team culture that values innovation.
- Opportunity to make a significant and immediate impact on brand growth and strategy.
- Generous annual leave and sick leave benefits.
- Access to the latest industry tools and technologies.
How to Apply
Ready to elevate our brand’s voice? We invite passionate and experienced Press Officers to submit their applications immediately. Please click on the application link below to provide your resume, cover letter outlining your relevant experience, and any portfolio of work or media placements you are proud of. We look forward to reviewing your application!
