About Company
Sage is the global market leader for technology that provides small and medium businesses with the visibility, flexibility, and support they need to thrive. With a history spanning over four decades, we’ve grown from a UK start-up to a FTSE 100 company serving millions of customers worldwide. Our mission is to transform the way people think and work, empowering businesses to unleash their full potential. We champion the builders, the strivers, the entrepreneurs, and we provide them with innovative accounting, payroll, and financial management solutions. At Sage, we believe in the power of people, the impact of technology, and the importance of integrity. We foster an inclusive and diverse culture where every voice is heard, and everyone has the opportunity to contribute to our shared success. We’re committed to building a workplace where creativity flourishes, innovation is celebrated, and personal and professional growth are continuously supported. Join a company that is not just about software, but about making a real difference in the lives of business owners every single day, helping them manage their finances, people, and operations with greater ease and efficiency.
Job Description
Are you a passionate, data-driven marketer with a knack for crafting compelling customer journeys? Sage Group plc is seeking a talented Remote Lifecycle Marketing Associate to join our dynamic and expanding marketing team. In this pivotal remote role, you will be instrumental in designing, implementing, and optimizing our customer lifecycle strategies, from initial onboarding and engagement to retention and advocacy. You’ll work cross-functionally with product, sales, and customer success teams to understand key customer touchpoints and develop personalized, multi-channel campaigns that resonate with our diverse customer base.
This isn’t just about sending emails; it’s about understanding customer psychology, leveraging rich data insights, and creating experiences that build lasting relationships and drive measurable business outcomes. You’ll have the autonomy to experiment with new ideas, conduct A/B tests, analyze performance, and iterate quickly, ensuring our marketing efforts are always impactful, relevant, and aligned with business goals. We’re looking for someone who can translate strategic objectives into tactical, actionable campaigns, manage multiple projects simultaneously, and thrive in a fast-paced, collaborative remote environment. The ideal candidate will possess a strong analytical mindset, exceptional communication skills, and a genuine curiosity for understanding customer behaviour across various segments. If you’re eager to make a tangible impact on customer growth and loyalty for a global leader in business software, contributing directly to our continued success and evolution, we invite you to apply. This role offers a fantastic opportunity to shape the future of how we engage with our customers and drive significant business impact.
Key Responsibilities
- Design, execute, and optimize multi-channel lifecycle marketing campaigns (email, in-app, push, SMS) across the customer journey.
- Develop customer segmentation strategies and tailor messaging to specific audience segments to maximize engagement and conversion.
- Conduct A/B testing on various campaign elements (subject lines, copy, CTAs, visuals) to identify winning strategies and continuously improve performance.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
- Collaborate closely with product, sales, and customer success teams to align on messaging, promotions, and customer touchpoints.
- Manage and maintain marketing automation platforms and CRM systems, ensuring data integrity and effective campaign deployment.
- Develop engaging and persuasive marketing copy that aligns with brand voice and drives desired customer actions.
- Stay up-to-date with industry best practices, new technologies, and competitor activities in lifecycle marketing.
Required Skills
- 2-3 years of experience in lifecycle marketing, CRM marketing, or email marketing, preferably within a SaaS or technology company.
- Proven experience with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze, Marketo).
- Strong understanding of customer segmentation, journey mapping, and personalization tactics.
- Excellent written and verbal communication skills, with a strong ability to craft compelling marketing copy.
- Proficiency in data analysis and experience using analytics tools to measure campaign performance (e.g., Google Analytics, CRM reporting).
- Solid project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Demonstrated ability to work effectively in a remote team environment, maintaining high levels of productivity and collaboration.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience with A/B testing and experimentation methodologies to drive continuous improvement.
- Familiarity with HTML/CSS for email template customization.
- Experience in B2B SaaS marketing.
- Certifications in relevant marketing automation platforms or digital marketing.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible working arrangements.
- Company pension scheme with employer contributions.
- Extensive opportunities for professional development, training, and career progression.
- Access to an Employee Assistance Program for personal and professional support.
- A vibrant and inclusive remote company culture with regular virtual team events.
- Equipment provided for a comfortable and productive home office setup.
How to Apply
Ready to help shape the future of customer engagement at Sage? We encourage all qualified candidates to apply by clicking on the application link below. Please ensure your CV and cover letter highlight your relevant experience in lifecycle marketing and your passion for customer journeys.