About Company
National Foods Holdings Limited is a leading food manufacturing company in Zimbabwe, with a rich history spanning over 100 years. We are dedicated to providing high-quality, nutritious food products to consumers across the nation and beyond. Our diverse product portfolio includes flour, maize meal, cooking oil, snacks, and animal feeds, produced at our state-of-the-art facilities. We are committed to innovation, sustainability, and fostering a dynamic work environment where talent thrives. As we continue to expand our digital footprint and connect with our audience online, we recognize the critical role of strategic content in achieving our marketing objectives. Join our forward-thinking team and contribute to a legacy of excellence and growth in the food industry.
Job Description
We are seeking an experienced and highly analytical Remote Long-tail Keyword Content Strategist to join our dynamic marketing team. In this pivotal role, you will be responsible for developing and executing a comprehensive content strategy focused on leveraging long-tail keywords to enhance our online visibility, attract targeted organic traffic, and establish National Foods as a thought leader in relevant niches. This is a fully remote position, offering the flexibility to work from your preferred location within Marondera, Mashonaland East Province, while collaborating closely with our distributed marketing and digital teams.
Your primary mission will be to identify untapped content opportunities, craft compelling content blueprints, and oversee the creation of high-performing articles, blog posts, guides, and other digital assets designed to answer specific user queries and drive engagement. You will delve deep into keyword research, competitor analysis, and audience insights to uncover the nuanced search intent behind long-tail queries. Beyond strategy, you will be instrumental in optimizing existing content, monitoring performance metrics, and adapting strategies to achieve measurable ROI. The ideal candidate will possess a deep understanding of SEO best practices, exceptional analytical skills, and a proven track record of driving significant organic traffic growth through data-driven content initiatives. If you are passionate about connecting brands with their audiences through smart, strategic content, we encourage you to apply.
Key Responsibilities
- Conduct in-depth long-tail keyword research to identify high-potential content opportunities and emerging trends relevant to our industry and target audience.
- Develop and maintain a comprehensive content calendar aligned with SEO goals and marketing objectives, incorporating identified long-tail keywords.
- Create detailed content briefs for writers, outlining structure, key messages, target keywords, and internal/external linking strategies.
- Analyze competitor content strategies and identify gaps or opportunities to outperform them in long-tail search results.
- Monitor, analyze, and report on content performance using tools like Google Analytics, Search Console, and other SEO platforms, providing actionable insights.
- Collaborate with internal teams (marketing, product, sales) to ensure content accuracy, brand consistency, and alignment with business goals.
- Implement on-page SEO best practices, including meta descriptions, title tags, image alt text, and structured data, to maximize search visibility.
- Stay abreast of the latest SEO trends, algorithm updates, and content marketing best practices to ensure our strategies remain cutting-edge.
Required Skills
- 3+ years of professional experience in SEO and content strategy, with a strong focus on keyword research and long-tail strategies.
- Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
- Demonstrable experience in developing and executing successful content strategies that drove significant organic traffic.
- Excellent analytical skills with the ability to interpret data and translate it into actionable content insights.
- Strong understanding of search engine algorithms, ranking factors, and technical SEO principles.
- Exceptional written and verbal communication skills in English, with an ability to articulate complex strategies clearly.
- Proven ability to work independently and manage multiple projects in a remote work environment.
- Strong organizational skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Certifications in SEO or Content Marketing (e.g., Google Analytics, HubSpot Content Marketing).
- Experience with content management systems (CMS) like WordPress.
- Prior experience working with a distributed or remote team.
- Familiarity with the Zimbabwean food and agriculture sectors.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Flexible remote work schedule.
- Opportunities for professional development and continuous learning.
- Access to a comprehensive suite of SEO and content marketing tools.
- Collaborative and supportive team environment.
- Contribution to a leading national brand with significant impact.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their experience with long-tail keyword strategy and remote work. Please highlight your relevant achievements and why you are the ideal fit for this role. We look forward to reviewing your application.