About Company
Yorkshire Digital is a dynamic and innovative digital marketing agency based in the heart of Yorkshire, UK. We pride ourselves on crafting bespoke digital strategies that deliver measurable results for our diverse portfolio of clients, ranging from ambitious startups to established enterprises. Our expertise spans SEO, PPC, social media marketing, content creation, and email marketing. We foster a collaborative, results-driven, and supportive environment where creativity and strategic thinking are highly valued. Embracing the future of work, we empower our team members with the flexibility to thrive in remote settings, ensuring work-life balance while maintaining strong team cohesion through regular virtual interactions and support.
Job Description
Are you a creative wordsmith with a passion for digital engagement and a knack for nurturing online communities? Yorkshire Digital, a dynamic and forward-thinking digital marketing agency, is seeking a talented Remote Newsletter Coordinator to join our growing team. This is an exciting opportunity for an individual who thrives in a remote environment and possesses a keen understanding of email marketing best practices, content strategy, and audience segmentation.
As our Remote Newsletter Coordinator, you will be instrumental in crafting compelling narratives and delivering valuable content directly to our diverse audience segments. You’ll be responsible for the entire lifecycle of our email communications, from conceptualization and content creation to scheduling, deployment, and performance analysis. Your primary goal will be to enhance subscriber engagement, drive traffic to our digital assets, and support overall marketing objectives for Yorkshire Digital and, occasionally, for our clients. This role demands a proactive approach to staying updated with email marketing trends, tools, and regulations.
In this pivotal remote role, you will collaborate closely with our marketing strategists, content creators, and graphic designers to ensure brand consistency and message alignment across all email campaigns. We’re looking for someone who isn’t just a sender, but a strategist – someone who can identify trends, suggest innovative approaches, and continuously optimize our newsletter strategy based on data-driven insights. You’ll manage subscriber lists, segment audiences effectively, conduct A/B testing on various elements, and ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
We understand that a truly effective newsletter goes beyond mere promotion; it’s about building relationships and providing genuine value. Your creativity in developing engaging subject lines, crafting persuasive calls-to-action, and presenting information in an accessible and visually appealing manner will be key to your success. If you are highly organized, detail-oriented, self-motivated, and possess a strong command of the English language, with a proven track record in email marketing, we encourage you to apply. Join us and help shape the voice and reach of Yorkshire Digital, all from the comfort and flexibility of your remote workspace.
Key Responsibilities
- Develop, write, and edit compelling content for email newsletters, ensuring brand consistency and alignment with marketing goals.
- Manage the end-to-end process of newsletter campaigns, including planning, scheduling, testing, deployment, and post-campaign analysis.
- Segment email lists and tailor content to specific audience groups to maximize engagement and conversion rates.
- Monitor email campaign performance metrics (open rates, click-through rates, conversions) and provide regular reports with actionable insights.
- Conduct A/B testing on subject lines, calls-to-action, content, and visuals to continuously optimize campaign effectiveness.
- Collaborate with internal teams (marketing, design, content) to gather information, create assets, and ensure seamless execution of email campaigns.
- Stay informed about industry best practices, email marketing trends, and platform updates (e.g., Mailchimp, HubSpot, Campaign Monitor).
- Ensure all email communications comply with relevant data privacy regulations (e.g., GDPR, CAN-SPAM).
- Maintain and grow subscriber lists, implementing strategies for list hygiene and acquisition.
Required Skills
- Proven experience in email marketing and newsletter management (2+ years).
- Exceptional written communication and editing skills in English, with a strong grasp of grammar and style.
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
- Strong understanding of email marketing best practices, segmentation, and A/B testing.
- Experience with analytics tools (e.g., Google Analytics) to track and report on campaign performance.
- Ability to work independently and manage multiple projects in a remote work environment.
- Excellent organizational skills and attention to detail.
- Basic HTML knowledge for email formatting is a plus.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Certification in email marketing from a recognized platform (e.g., HubSpot Email Marketing Certification).
- Experience with CRM systems.
- Familiarity with SEO principles and how they integrate with content strategy.
- Portfolio showcasing previous newsletter content or email campaigns.
Perks & Benefits
- Fully remote work flexibility, allowing you to work from anywhere in the UK.
- Competitive salary package.
- Generous holiday allowance.
- Company pension scheme.
- Opportunities for professional development and continuous learning.
- Supportive and collaborative team culture.
- Regular virtual team social events.
- Access to a comprehensive suite of digital marketing tools and resources.
How to Apply
If you are ready to make a significant impact with your email marketing expertise and thrive in a remote setting, we encourage you to apply! Please click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you!