About Company
Caribbea Bay Resort, nestled on the picturesque shores of Lake Kariba in the Mashonaland West Province of Zimbabwe, offers a unique blend of African charm and Mediterranean elegance. As a premier destination for both leisure and business travelers, we pride ourselves on providing exceptional hospitality, breathtaking views, and unforgettable experiences. Our resort features a range of amenities, from comfortable accommodation and exquisite dining to exciting water sports and wildlife encounters. We are committed to showcasing the natural beauty and vibrant culture of Kariba, striving to create lasting memories for all our guests. In an increasingly digital world, a robust online presence is paramount to reaching new audiences, driving bookings, and maintaining our esteemed reputation. We are seeking talented individuals who are passionate about making an impact and contributing to our continued success in the hospitality industry.
Job Description
Caribbea Bay Resort is seeking an experienced and results-driven Remote Search Engine Marketing Strategist to elevate our digital presence and drive targeted traffic to our online platforms. In this critical role, you will be responsible for developing, implementing, and managing comprehensive SEM strategies, primarily focusing on paid search (PPC) campaigns across various search engines like Google and Bing. You will play a pivotal role in optimizing our campaigns to maximize ROI, increase visibility, and attract potential guests to our stunning resort in Kariba. This is a unique opportunity for a strategic thinker with a strong analytical mindset to contribute directly to the growth of a leading hospitality brand from anywhere. You will be instrumental in analyzing market trends, competitor activities, and search data to identify lucrative opportunities and continually refine our approach. We are looking for someone who thrives in a dynamic, remote work environment, possesses excellent communication skills, and is dedicated to achieving measurable results. Your expertise will directly influence our booking rates, brand recognition, and overall online revenue, making a tangible difference to our success. You will collaborate closely with our broader marketing team, providing insights and recommendations to ensure our digital marketing efforts are cohesive, impactful, and aligned with our brand’s objectives. If you are passionate about digital marketing and have a proven track record of delivering successful SEM campaigns, we invite you to join our team and help us share the magic of Kariba with the world through innovative digital marketing strategies.
Key Responsibilities
- Develop, execute, and manage highly effective paid search (PPC) campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct thorough keyword research, analysis, and bid management to optimize campaign performance and achieve target KPIs.
- Write compelling and engaging ad copy, test various ad formats, and ensure landing page relevance to improve Quality Scores and conversion rates.
- Monitor, analyze, and report on campaign performance, providing actionable insights and strategic recommendations for continuous improvement.
- Manage daily, weekly, and monthly campaign budgets, ensuring optimal spend allocation and maximum return on investment (ROI).
- Stay up-to-date with the latest SEM trends, search engine algorithm changes, and industry best practices to maintain a competitive edge.
- Perform A/B testing on ad copy, landing pages, and campaign settings to identify winning strategies and optimize user experience.
- Collaborate with the broader marketing team to align SEM strategies with overall marketing objectives and brand messaging.
- Implement and manage tracking mechanisms (e.g., Google Analytics, Google Tag Manager) to accurately measure campaign effectiveness and user behavior.
- Identify opportunities for new campaigns, ad groups, and keywords based on thorough market research and performance analysis.
Required Skills
- Proven experience as an SEM Strategist or similar role, with a strong portfolio of successful campaigns.
- Expert-level proficiency in Google Ads, including Search, Display, and Video campaigns.
- Strong understanding and practical experience with Google Analytics for reporting, analysis, and goal tracking.
- In-depth knowledge of keyword research tools and techniques (e.g., Google Keyword Planner, SEMrush, Ahrefs).
- Excellent analytical skills, data-driven thinking, and the ability to translate complex data into actionable insights.
- Proficiency in Microsoft Excel or Google Sheets for advanced data manipulation, analysis, and reporting.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Exceptional written and verbal communication skills in English, with a keen eye for detail and persuasive copywriting abilities.
- Solid understanding of performance marketing, conversion optimization, and online customer acquisition strategies.
Preferred Qualifications
- Google Ads and Google Analytics certifications (Search, Display, Measurement).
- Experience with Bing Ads and other paid search platforms (e.g., social media ads).
- Familiarity with SEO principles and how they integrate with SEM strategies for a holistic digital approach.
- Prior experience in the hospitality, travel, or tourism industry is a significant advantage.
- Knowledge of A/B testing tools and methodologies (e.g., Google Optimize).
- Bachelor's degree in Marketing, Business, or a related analytical field.
Perks & Benefits
- Competitive salary and attractive performance-based incentives.
- Flexible remote work environment, promoting an excellent work-life balance.
- Opportunities for continuous professional growth, learning, and skill development.
- Be part of a dynamic and supportive team dedicated to hospitality excellence and innovation.
- Direct impact on the growth and online visibility of a renowned resort.
- Access to industry-leading digital marketing tools and resources.
- Annual leave and observance of public holidays (Zimbabwean calendar).
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit a comprehensive resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this remote Search Engine Marketing Strategist role.