About Company
Hippo Valley Estates Ltd, a subsidiary of Tongaat Hulett, is one of the largest sugar producers in Zimbabwe and a cornerstone of the Chiredzi community. For decades, we have been at the forefront of sustainable agricultural practices, contributing significantly to the national economy and empowering thousands through direct and indirect employment. Our operations encompass large-scale sugar cane cultivation, milling, and sugar production, alongside a commitment to environmental stewardship and community development. We pride ourselves on innovation, operational excellence, and a deep-seated dedication to quality in all aspects of our business. Joining Hippo Valley Estates means becoming part of a legacy of growth, sustainability, and impactful contribution to Zimbabwe’s agricultural sector and beyond.
Job Description
We are seeking a highly skilled and strategic Senior Marketing Analyst to join our dynamic team in Chiredzi. This pivotal role will be instrumental in driving our marketing efforts by providing deep analytical insights into market trends, consumer behavior, competitive landscapes, and the performance of our marketing campaigns. The Senior Marketing Analyst will be responsible for transforming complex data into actionable strategies that inform business decisions, optimize resource allocation, and ultimately contribute to market share growth and profitability.
In this role, you will lead the analysis of various data sets, including sales figures, market research data, digital marketing metrics, and economic indicators, to identify opportunities and risks. You will develop robust reporting mechanisms and dashboards, presenting your findings clearly and concisely to senior management and cross-functional teams. This position requires a proactive individual with a keen eye for detail, exceptional analytical capabilities, and the ability to communicate complex insights in an understandable and impactful manner. You will play a key role in shaping our marketing strategies, evaluating their effectiveness, and ensuring our brand remains competitive and resonant within the market. If you are passionate about leveraging data to drive strategic marketing decisions and thrive in a challenging yet rewarding environment, we encourage you to apply and contribute to the continued success of Hippo Valley Estates Ltd.
Key Responsibilities
- Lead the analysis of market trends, consumer demographics, and competitive activities to identify opportunities and threats.
- Design, implement, and analyze primary and secondary market research projects to gather actionable insights.
- Develop and maintain comprehensive marketing performance dashboards and reports, tracking key metrics and KPIs.
- Conduct in-depth analysis of sales data, pricing strategies, and promotional effectiveness.
- Translate complex data and analytical findings into clear, concise, and actionable recommendations for marketing and sales teams.
- Collaborate with cross-functional teams including sales, product development, and finance to integrate market insights into business strategies.
- Forecast market demand and sales trends using advanced analytical models.
- Evaluate the ROI of marketing campaigns and initiatives, providing recommendations for optimization.
- Stay abreast of industry best practices in marketing analytics and data visualization.
- Mentor junior analysts and contribute to the development of analytical capabilities within the team.
Required Skills
- Bachelor's degree in Marketing, Business Analytics, Economics, Statistics, or a related field.
- Minimum of 5 years of progressive experience in marketing analytics, business intelligence, or a similar analytical role.
- Proficiency in statistical analysis software (e.g., R, Python, SAS) and advanced Excel skills.
- Demonstrated experience with data visualization tools (e.g., Tableau, Power BI, QlikView).
- Strong understanding of marketing principles, campaign management, and market research methodologies.
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to communicate complex data insights effectively to non-technical stakeholders, both verbally and in writing.
- Proven ability to work independently and collaboratively in a fast-paced environment.
- Experience with CRM systems and marketing automation platforms.
Preferred Qualifications
- Master's degree in a relevant field (e.g., MBA, M.S. in Analytics).
- Experience in the agricultural or fast-moving consumer goods (FMCG) industry.
- Familiarity with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with predictive modeling and machine learning techniques.
- Project management experience.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off and holiday schedule.
- Opportunities for professional development and career advancement.
- Access to training programs and workshops.
- Employee assistance programs.
- Contribution to a vital industry and local community.
- On-site parking facilities.
How to Apply
Interested candidates who meet the qualifications are invited to apply by clicking on the application link below. Please search for ‘Senior Marketing Analyst’ or ‘Hippo Valley Estates’ on the job board. Ensure your resume and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this role are attached. We thank all applicants for their interest, however, only those selected for an interview will be contacted.