About Company
Tanganda Tea Company Limited is Zimbabwe’s largest producer, packer, and distributor of tea. With a rich heritage spanning over 100 years, Tanganda is synonymous with quality and tradition. Beyond tea, our diverse operations include coffee, avocado, macadamia nut production, and timber. We are a proudly Zimbabwean company committed to sustainable agriculture, community development, and delivering excellence to our customers both locally and internationally. As we continue to grow and expand our market reach, we are investing in digital strategies to enhance our brand presence and connect with a wider audience, making this an exciting time to join our dynamic team.
Job Description
Tanganda Tea Company Limited is seeking an experienced and highly analytical Senior SEO Strategist to lead our search engine optimization efforts. This pivotal role will be instrumental in enhancing our online visibility, driving organic traffic, and establishing Tanganda as a dominant force in the digital landscape for our diverse product portfolio. The Senior SEO Strategist will be responsible for developing, implementing, and managing comprehensive SEO strategies across all our digital properties, including our corporate website and e-commerce platforms. You will conduct in-depth keyword research, perform technical SEO audits, optimize content, oversee link-building initiatives, and analyze performance data to ensure continuous improvement. This role requires a blend of strategic thinking, hands-on execution, and strong leadership to guide our digital marketing initiatives towards measurable success. The ideal candidate will possess a deep understanding of search engine algorithms, an ability to translate complex data into actionable insights, and a proven track record of achieving significant organic growth. You will collaborate closely with content creators, web developers, and marketing teams to integrate SEO best practices into all digital campaigns, ultimately contributing to our brand’s growth and market share in Zimbabwe and beyond. If you are passionate about SEO and eager to make a significant impact within a leading agricultural and beverage company, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic search rankings, traffic, and conversions for Tanganda's diverse product portfolio.
- Conduct thorough keyword research, competitive analysis, and content gap analysis to identify new opportunities.
- Perform regular technical SEO audits (site architecture, crawlability, indexing, mobile-friendliness, site speed) and provide actionable recommendations to development teams.
- Collaborate with content creators to ensure all content is SEO-optimized, engaging, and aligned with user intent and brand voice.
- Manage and execute link-building strategies to enhance domain authority and organic visibility.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Stay updated with the latest SEO trends, algorithm changes, and industry best practices, and adapt strategies accordingly.
- Educate and mentor internal teams on SEO best practices and the importance of search engine optimization.
- Work closely with PPC, social media, and web development teams to ensure integrated digital marketing efforts.
- Identify and troubleshoot SEO issues, providing clear solutions and recommendations for implementation.
- Contribute to the overall digital marketing strategy and contribute insights based on SEO performance.
Required Skills
- Proven experience as a Senior SEO Strategist or similar role (60+ months)
- In-depth knowledge of search engine algorithms and ranking factors
- Expertise in technical SEO, including site architecture, crawl optimization, and schema markup
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Strong understanding of content marketing, keyword research, and on-page optimization
- Excellent analytical skills with the ability to interpret data and derive actionable insights
- Strong communication and presentation skills to convey complex ideas clearly
- Ability to manage multiple projects, prioritize tasks, and meet deadlines
- Experience with e-commerce SEO and local SEO strategies
Preferred Qualifications
- Bachelor's degree in Marketing, Computer Science, or a related field
- SEO certifications (e.g., Google Analytics Certification, SEMrush SEO Certified)
- Experience working in a large corporate environment or a digital marketing agency
- Knowledge of HTML, CSS, and JavaScript as they relate to SEO
- Familiarity with the agricultural or food & beverage industry
- Experience with international SEO strategies
Perks & Benefits
- Competitive salary and performance-based incentives
- Comprehensive health insurance and pension scheme
- Opportunities for professional development and continuous learning
- Paid time off and public holidays
- Employee discounts on Tanganda products
- A stable and supportive work environment within a leading Zimbabwean company
- Contribution to a company with a strong legacy and community impact
How to Apply
Interested candidates who meet the above criteria are invited to submit their detailed CV and a cover letter outlining their relevant experience and achievements to the provided application link. Please ensure your application highlights your strategic SEO capabilities and how you can contribute to Tanganda Tea Company’s digital growth. We encourage you to click on the link below to apply for the job.