SEO Copywriter (Remote) Apply Now

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🏢 Career.zycto📍 Craiglockhart, Edinburgh💼 Full-Time💻 Remote🏭 Marketing & Advertising💰 £30,000 - £45,000 per year

About Company

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Career.zycto isn’t just another company; it’s a dynamic hub where creativity meets digital innovation, empowering businesses to thrive online. We champion a culture of continuous learning and growth, understanding that exceptional SEO copywriters are the backbone of impactful digital strategies. Our remote-first approach offers the flexibility you need to excel, fostering an environment where your unique voice and strategic insights directly shape our clients’ success stories. Join a forward-thinking team committed to pushing boundaries and delivering measurable results through compelling, search-optimized content.

Job Description

This role is for a highly creative and strategically-minded SEO Copywriter to join our fully remote team, a critical position within Career.zycto’s innovative content engine. You’ll be instrumental in crafting engaging, high-ranking content that not only captures audience attention but also significantly drives organic traffic and conversions for our diverse portfolio of clients across various industries. We’re actively seeking an individual who not only breathes keywords but deeply understands user intent, possessing the unique ability to translate complex ideas and technical concepts into clear, compelling narratives that are meticulously optimized for both search engines and the human reader. This is more than just writing; it’s about being a strategic storyteller with a profound data-driven mindset.

You will play a pivotal role in developing and executing comprehensive content strategies from the ground up, encompassing everything from intensive initial keyword research and insightful competitor analysis to the meticulous final content creation and ongoing performance monitoring. This means taking ownership of content projects from conceptualization through to optimization. You’ll work collaboratively and seamlessly with our dedicated team of SEO specialists, content strategists, and broader marketing teams to ensure all content aligns perfectly with overarching marketing objectives and achieves measurable, tangible results. Your day-to-day responsibilities will involve producing a wide range of high-quality content types, including but not limited to in-depth blog posts, core website pages, persuasive landing page copy, detailed product descriptions, and authoritative articles, all while rigorously adhering to best-in-class SEO practices and maintaining consistent brand voice guidelines across all client projects.

The ideal candidate will possess a deep and practical understanding of on-page SEO principles, including the strategic optimization of meta descriptions, compelling title tags, effective internal linking structures, and logical content hierarchy. You should be highly adept at leveraging various SEO tools (like SEMrush, Ahrefs, Google Analytics) to inform your writing decisions and demonstrate a proven track record of increasing organic visibility, improving search rankings, and enhancing user engagement through your published work. We highly value proactive individuals who are intrinsically eager to learn, quickly adapt to evolving SEO algorithms and trends, and contribute innovative, creative ideas to our content pipeline. If you’re passionate about crafting words that not only resonate deeply with target audiences but also consistently rank at the top, and you thrive in a flexible, autonomous, yet results-oriented remote environment, then we warmly encourage you to apply. We offer a stimulating and supportive environment where your contributions are not just valued, but celebrated, and your professional development is actively fostered. Bring your A-game in content creation and help us dramatically elevate our clients’ digital presence and achieve their ambitious business goals!

Key Responsibilities

  • Conduct thorough keyword research and competitor analysis to identify content opportunities.
  • Develop and execute content strategies aligned with client goals and SEO best practices.
  • Write, edit, and proofread high-quality, engaging, and SEO-optimized content for various formats (blogs, website copy, landing pages, product descriptions, etc.).
  • Optimize on-page SEO elements including title tags, meta descriptions, headings, and internal links.
  • Collaborate with SEO specialists, content strategists, and marketing teams to ensure content consistency and effectiveness.
  • Analyze content performance using SEO tools and analytics to identify areas for improvement.
  • Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
  • Maintain brand voice and style guidelines across all content pieces.
  • Manage content calendars and deadlines effectively.
  • Proactively suggest new content ideas and optimization strategies.

Required Skills

  • Proven experience as an SEO Copywriter or Content Writer with a strong portfolio.
  • Excellent understanding of SEO principles and content marketing strategies.
  • Proficiency in keyword research tools (e.g., SEMrush, Ahrefs, Moz, Google Keyword Planner).
  • Exceptional writing, editing, and proofreading skills in English.
  • Ability to write compelling, clear, and grammatically correct copy.
  • Experience with content management systems (CMS) like WordPress.
  • Strong analytical skills and experience using Google Analytics or similar tools.
  • Ability to work independently and collaboratively in a remote team environment.
  • High attention to detail and ability to manage multiple projects simultaneously.

Preferred Qualifications

  • Bachelor’s degree in Marketing, Journalism, Communications, English, or a related field.
  • Certification in SEO or Content Marketing.
  • Experience writing for diverse industries or niches.
  • Familiarity with technical SEO concepts.
  • Knowledge of user experience (UX) principles as they relate to content.

Perks & Benefits

  • Fully remote work model with flexible hours.
  • Competitive salary and performance bonuses.
  • Opportunities for continuous learning and professional development.
  • Collaborative and supportive team environment.
  • Generous paid time off and holidays.
  • Access to premium SEO and content creation tools.
  • Health and wellness programs.
  • Company-sponsored virtual team building events.

How to Apply

Ready to make your mark as an SEO Copywriter with Career.zycto? We’re excited to see your application! Please click on the link below to apply for this job. Ensure your resume and cover letter highlight your relevant experience and portfolio.

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