About Company
Webdev (Pvt) Ltd is a leading and innovative technology company in Zimbabwe, established with a vision to empower businesses through robust digital solutions. For over two decades, we’ve been at the forefront of web development, digital marketing, and domain and hosting services, serving a diverse portfolio of clients across various industries, from startups to large enterprises. Our mission is to transform ideas into impactful digital realities, leveraging cutting-edge technology and creative strategies to drive growth and achieve measurable results. We pride ourselves on a culture of continuous learning, collaboration, and excellence, fostering an environment where talent thrives and innovation flourishes. With a strong commitment to quality and client success, Webdev has built a reputation as a trusted partner in the digital landscape of Zimbabwe and beyond. As we continue to expand our digital marketing services, we are seeking passionate and skilled professionals to join our remote team, contributing to our legacy of success and helping our clients dominate their online presence.
Job Description
We are seeking a highly motivated and experienced Remote SEO Outreach & Link Building Specialist to join our dynamic digital marketing team. This is a critical role focused on enhancing our clients’ online visibility, organic search rankings, and domain authority through strategic and ethical link acquisition. As an SEO Outreach & Link Building Specialist, you will be responsible for developing and executing comprehensive link building strategies, identifying high-quality backlink opportunities, and fostering relationships with relevant websites, bloggers, journalists, and industry influencers. Your expertise will be vital in identifying and securing placements for our clients’ content, ensuring natural and impactful links that drive organic traffic and improve search engine performance.
This role requires a deep understanding of SEO principles, excellent communication and negotiation skills, and a proven track record of successful link building campaigns. You will conduct thorough competitor analysis, keyword research, and content audits to inform your outreach efforts. The ideal candidate will be a self-starter, highly organized, and possess the ability to work independently in a remote setting while maintaining strong collaboration with the wider marketing team. You will stay abreast of the latest SEO trends, algorithm updates, and best practices in link building to ensure our strategies remain effective and compliant with search engine guidelines. If you are passionate about SEO, skilled in building professional relationships, and driven by achieving tangible results for clients, we encourage you to apply and contribute to Webdev’s mission of digital excellence.
Key Responsibilities
- Develop and execute effective link building strategies aligned with client SEO goals and objectives.
- Identify high-quality, relevant, and authoritative websites for potential backlink opportunities through various research methods (e.g., competitive analysis, content gaps, broken link building, resource pages).
- Conduct outreach to webmasters, bloggers, journalists, and industry influencers to secure backlinks, guest posts, and content placements.
- Craft personalized and compelling outreach emails and messages that resonate with targets and maximize response rates.
- Analyze backlink profiles of clients and competitors to identify opportunities and threats.
- Collaborate with the content team to develop link-worthy content and campaigns.
- Monitor and report on key link building metrics, including new links acquired, domain authority improvements, and organic traffic impact.
- Stay up-to-date with the latest SEO trends, algorithm changes, and best practices in link building and outreach.
- Manage and maintain a database of outreach contacts and link opportunities.
- Ensure all link building activities adhere to ethical SEO guidelines (white-hat techniques).
- Provide regular progress reports and insights to clients and internal teams.
Required Skills
- Minimum 3 years of proven experience in SEO link building and outreach.
- Demonstrable track record of successful link acquisition campaigns.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, Majestic, Google Analytics, and Google Search Console.
- Excellent written and verbal communication skills in English, with a strong ability to craft persuasive outreach messages.
- Strong understanding of SEO principles, search engine algorithms, and ranking factors.
- Ability to identify and evaluate high-quality link opportunities.
- Exceptional organizational skills and attention to detail.
- Ability to work independently and manage multiple projects in a remote environment.
- Strong negotiation and relationship-building skills.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with content marketing and digital PR strategies.
- Familiarity with various CMS platforms (WordPress, Joomla, etc.).
- Knowledge of HTML/CSS basics for auditing purposes.
- Certification in Google Analytics or other relevant SEO certifications.
Perks & Benefits
- Competitive salary with performance incentives.
- Fully remote work opportunity, offering flexibility and work-life balance.
- Opportunity to work with a leading Zimbabwean tech company.
- Continuous professional development and learning opportunities.
- Collaborative and supportive team environment.
- Access to industry-leading SEO tools and resources.
- Exposure to a diverse portfolio of clients and industries.
How to Apply
Interested candidates who meet the above qualifications are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your experience in SEO outreach and link building, including specific campaigns or achievements. We look forward to reviewing your application!