About Company
Beachcomber Resorts & Hotels is a pioneer and leader in the Mauritian hospitality industry, boasting a collection of exquisite luxury resorts across the island. With a rich history spanning over 70 years, we are renowned for our unparalleled service, stunning locations, and unwavering commitment to creating unforgettable experiences for our guests. As a truly Mauritian company, we pride ourselves on our authentic island spirit and dedicated approach to sustainable tourism. In an increasingly digital world, our online presence is paramount to connecting with global travelers and showcasing the unique allure of Mauritius. We are constantly innovating our digital strategies to ensure we remain at the forefront of the luxury travel market, providing seamless and inspiring online journeys from the first click to the final booking. Joining Beachcomber means becoming part of a passionate team that shapes the future of Mauritian hospitality, both offline and online, making a tangible impact on how the world discovers the magic of our island paradise.
Job Description
Are you an analytical and creative SEO professional with a fervent passion for driving organic growth and significantly enhancing online visibility? Beachcomber Resorts & Hotels, a pioneer in Mauritian luxury hospitality, is actively seeking a dynamic SEO Specialist to join our innovative Digital Marketing team, based in the picturesque Souillac, Savanne District. In this pivotal role, you will be instrumental in sculpting our digital footprint, ensuring our collection of exquisite properties and the unparalleled experiences we offer rank prominently across major search engines worldwide. This isn’t merely about strategic keyword placement; it’s about artfully crafting compelling narratives, ensuring robust technical excellence, and fostering a seamless online journey that captivates potential guests and transforms initial interest into unforgettable, cherished stays.
You will be empowered to develop, implement, and meticulously manage comprehensive SEO strategies designed to dramatically improve search engine rankings, substantially increase organic traffic, and continually enhance user experience across all our diverse digital platforms. Your expertise will encompass the full spectrum of SEO, including intricate on-page optimization, strategic off-page initiatives, meticulous keyword research to uncover high-potential opportunities, compelling content optimization, thorough technical SEO audits, and the development of impactful backlink strategies. Collaboration is key; you will work closely with our talented content creators, dedicated web developers, and the broader marketing team to ensure all digital assets are not only optimized for peak search performance but also align perfectly with our brand’s luxury image and strategic objectives.
The ideal candidate will possess a profound understanding of current SEO best practices, a keen awareness of the latest algorithm updates, and a proactive approach to emerging industry trends. You will be highly adept at leveraging a suite of advanced SEO tools for in-depth analysis, comprehensive reporting, and precise competitive benchmarking. Beyond your technical acumen, we are seeking a strategic thinker, someone capable of translating complex data into clear, actionable insights and confidently presenting well-reasoned recommendations to senior stakeholders. This role presents a truly unique opportunity to contribute significantly to a leading, globally recognized hospitality brand, directly influencing our international reach, brand perception, and overall booking performance. If you thrive in a fast-paced, results-oriented environment, possess a genuine eagerness to make a tangible and lasting impact on a world-class brand, and are ready to elevate our digital presence to new heights, we warmly invite you to explore this exciting opportunity. Join us in showcasing the breathtaking beauty and magic of Mauritius to the world, one optimized search query at a time.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to Beachcomber's websites.
- Conduct in-depth keyword research to identify high-value opportunities and inform content strategy.
- Perform regular technical SEO audits (site speed, mobile-friendliness, crawlability, indexation) and collaborate with web developers to implement necessary fixes and improvements.
- Optimize website content, meta descriptions, title tags, headings, and internal linking structures for search engine visibility and user engagement.
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other relevant platforms.
- Develop and execute link-building strategies to enhance domain authority and organic rankings.
- Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices, integrating new knowledge into ongoing strategies.
- Work collaboratively with content, social media, and paid marketing teams to ensure a cohesive digital strategy.
- Generate detailed reports on SEO performance, providing actionable insights and recommendations to stakeholders.
- Identify opportunities for content expansion and optimization based on SEO insights and competitor analysis.
- Manage local SEO initiatives for specific hotel properties where applicable.
Required Skills
- Proven experience as an SEO Specialist, with a strong portfolio demonstrating successful ranking improvements and traffic growth.
- Expertise in on-page, off-page, and technical SEO best practices.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog.
- Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
- Excellent analytical skills with the ability to interpret data and draw actionable conclusions.
- Solid understanding of search engine algorithms and ranking factors.
- Experience with content management systems (CMS) like WordPress.
- Strong communication and presentation skills, with the ability to explain complex SEO concepts clearly.
- Ability to work independently and as part of a collaborative team.
- Fluency in English (both written and verbal).
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.
- Experience in the hospitality or tourism industry.
- Knowledge of regional search engine specifics for the African and European markets.
- Familiarity with UX/UI principles and their impact on SEO.
- Additional language proficiency (e.g., French).
- Google Analytics and Google Ads certifications.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and continuous learning.
- Discounted stays at Beachcomber Resorts & Hotels for employees and their families.
- Dynamic and supportive work environment in a leading hospitality group.
- Meal allowances and transport facilities (if applicable).
- Contribution to a global brand with a strong commitment to sustainability.
- Employee recognition programs.
How to Apply
If you are passionate about SEO and eager to contribute to a world-class hospitality brand, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.