About Company
Inyange Industries is a leading Rwandan food and beverage company, established in 1997, and has grown to become a household name across the nation. We are renowned for producing a diverse range of high-quality products including dairy (milk, yogurt, cheese), fruit juices, mineral water, and other food items. As a significant player in the Rwandan economy, Inyange is deeply committed to providing nutritious, safe, and delicious products to its consumers, contributing significantly to national food security and supporting local farmers through robust supply chains. Our company prides itself on innovation, uncompromising quality standards, and a strong connection to Rwandan culture and community. We aim to not just meet, but consistently exceed, customer expectations through continuous improvement, sustainable practices, and a deep understanding of our market. Inyange’s vision is to be the preferred food and beverage company in the Great Lakes region, recognized for excellence, leadership, and unwavering dedication to consumer satisfaction.
Job Description
We are seeking a highly creative, self-motivated, and dynamic Social Media Content Creator to join our innovative marketing team. This role is perfect for an individual passionate about storytelling, brand building, and engaging diverse audiences through compelling digital content. As a Social Media Content Creator at Inyange Industries, you will be instrumental in shaping and enhancing our online presence, fostering a vibrant community around our beloved products, and driving brand loyalty across various platforms. You will be responsible for conceptualizing, developing, producing, and managing a wide array of content – including text, images, graphics, and video – ensuring it consistently aligns with our brand voice, values, and strategic marketing objectives. This position offers the flexibility to manage your own schedule while collaborating closely with the broader marketing and product development teams, making it an ideal opportunity for a proactive self-starter who thrives in a dynamic, fast-paced environment. You will have the exciting challenge of translating Inyange’s brand essence into engaging posts, captivating stories, informative videos, and impactful campaigns that resonate deeply with our diverse audience. Your work will celebrate the richness of Rwandan produce and the unparalleled quality of Inyange products, bringing our brand story to life in the digital realm and inspiring our customers daily. This role is critical in maintaining our brand’s relevance and connection with our community, driving engagement, and supporting our overall business growth objectives.
Key Responsibilities
- Develop and execute creative content strategies tailored for various social media platforms (Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, YouTube).
- Create engaging visual content including graphics, photos, and short videos, using appropriate editing tools.
- Write compelling and grammatically correct captions, headlines, and calls-to-action that drive interaction.
- Schedule and publish content across all designated social media channels, ensuring optimal timing and consistency.
- Monitor social media trends, tools, and applications, and recommend new strategies and approaches.
- Engage with our online community by responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
- Analyze social media performance data, generate reports, and provide insights to inform future content strategies.
- Collaborate with marketing, product development, and sales teams to ensure content aligns with ongoing campaigns and product launches.
- Stay up-to-date with industry best practices and competitor activities to maintain a competitive edge.
- Manage and maintain a content calendar to ensure a consistent flow of fresh and relevant material.
Required Skills
- Proven experience as a Social Media Content Creator or similar role (minimum 2 years).
- Strong portfolio showcasing engaging content across various social media platforms.
- Excellent written and verbal communication skills in English and Kinyarwanda.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
- Basic video editing skills (e.g., CapCut, InShot, Adobe Premiere Rush).
- Solid understanding of social media platforms, algorithms, and best practices.
- Ability to analyze social media metrics and adapt strategies based on performance.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creativity, attention to detail, and an eye for aesthetics.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Photography and videography skills.
- Familiarity with SEO principles and content optimization.
- Experience working in the food and beverage industry or a consumer goods brand.
- Ability to speak French is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Generous paid time off and public holidays.
- Opportunities for professional development and training.
- Employee discounts on Inyange products.
- A dynamic, collaborative, and supportive work environment.
- Flexible working hours to promote work-life balance.
- Modern office amenities and tools to support creativity.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their CV, cover letter, and a portfolio of their social media content work. Please ensure your application highlights your relevant experience and how you can contribute to Inyange Industries’ digital presence. We look forward to reviewing your application!