About Company
Seeking a dynamic environment where your creativity thrives? Career.zycto is a forward-thinking digital solutions agency based in the heart of Sheffield, committed to innovation and driving impactful online presence for our diverse client portfolio. We specialize in crafting compelling narratives and engaging experiences across various platforms. For a Social Media Executive, this means unparalleled opportunities to experiment with new strategies, master cutting-edge tools, and truly see the fruits of your labor. Join a collaborative team that values fresh ideas, supports professional growth, and celebrates every digital win. Be part of a company that is shaping the future of online engagement.
Job Description
Are you a highly creative and data-driven individual with a passion for digital storytelling? Career.zycto is looking for an enthusiastic and talented Social Media Executive to join our vibrant team in Ranmoor, Sheffield. This is an exciting opportunity for someone who lives and breathes social media, understands its power to connect and engage, and is eager to make a significant impact.
As our Social Media Executive, you will be instrumental in developing, implementing, and managing our clients’ social media strategies across various platforms. You’ll be responsible for creating captivating content, fostering online communities, and analyzing performance to drive growth and achieve client objectives. We are looking for a proactive individual who can spot trends, innovate with new formats, and maintain a consistent brand voice across all digital touchpoints. You’ll work closely with our wider marketing and content teams, contributing to integrated campaigns and ensuring a cohesive brand experience.
This role demands a blend of creativity, strategic thinking, and meticulous attention to detail. You’ll need to be adept at managing multiple projects simultaneously, comfortable with analytics tools, and possess an excellent understanding of current social media best practices and emerging platforms. If you thrive in a fast-paced environment, love turning insights into actionable strategies, and are passionate about helping brands shine online, then Career.zycto offers the perfect platform for your talent to flourish. Join us and help our clients craft their next big digital success story.
Key Responsibilities
- Develop, implement, and manage social media strategies for various clients across key platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Create, curate, and manage engaging content (text, image, video) that resonates with target audiences and aligns with brand guidelines.
- Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
- Plan and execute paid social media campaigns, including audience targeting, ad creative development, and budget management.
- Analyze social media performance metrics, generate reports, and provide actionable insights for optimization.
- Stay up-to-date with the latest social media trends, tools, and best practices, identifying new opportunities for growth.
- Collaborate with marketing, content, and design teams to ensure consistent brand messaging and integrated campaign delivery.
- Manage community engagement, foster positive interactions, and address customer inquiries or feedback promptly.
- Conduct competitive analysis to identify opportunities and threats within the social media landscape.
Required Skills
- Proven experience as a Social Media Executive or similar role
- Excellent knowledge of various social media platforms, algorithms, and best practices
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite basics)
- Strong understanding of social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite Analytics)
- Exceptional written and verbal communication skills
- Ability to develop creative and engaging content strategies
- Strong organizational and time management skills, with the ability to manage multiple projects
- Demonstrable experience with paid social media advertising campaigns
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Certifications in social media marketing or digital advertising (e.g., Meta Blueprint, Google Ads)
- Experience working in an agency environment or managing social media for multiple brands
- Basic video editing skills for short-form content (e.g., Reels, TikToks)
- Familiarity with SEO principles and how they relate to social media content
Perks & Benefits
- Competitive salary and performance-based bonuses
- Hybrid work model for flexibility
- Generous holiday allowance
- Opportunities for professional development and training
- Collaborative and supportive team environment
- Regular team social events and activities
- Health and wellness programs
- Modern office space with excellent amenities
- Pension scheme contribution
How to Apply
Click the application link below to submit your CV and a compelling cover letter outlining your experience and why you’re the perfect fit for Career.zycto’s team. We encourage applicants to showcase their creativity and passion for social media.
