About Company
NMB Bank Plc is one of Tanzania’s largest and most profitable banks, boasting an extensive network of over 200 branches and more than 800 ATMs across the country, including a significant presence in Singida. With a rich history spanning decades, NMB is deeply committed to fostering economic growth and financial inclusion, serving millions of Tanzanians with innovative banking solutions tailored to local needs. From individual customers to small businesses, agricultural enterprises, and large corporations, NMB provides a comprehensive suite of financial products and services, including savings accounts, loans, mobile banking, and cutting-edge digital payment solutions. We are a forward-thinking institution dedicated to leveraging technology and empowering local talent to deliver exceptional value and create a lasting positive impact in the communities we serve. Our vision is to be the bank of choice, inspiring and enabling Tanzanians to achieve their financial aspirations through trusted, accessible, and inclusive banking.
Job Description
Are you a digital native with a compelling voice, a flair for authentic storytelling, and a deep understanding of social media dynamics? Do you thrive in a flexible, remote environment where your creativity can directly influence and connect a leading brand with its audience? NMB Bank Plc is seeking a dynamic and authentic Social Media Influencer based in Singida, Singida Region, to join our innovative marketing team. This remote, flexible schedule role offers a unique opportunity to shape our brand’s voice, engage with our diverse customer base, and significantly expand our digital footprint across Tanzania.
As a Social Media Influencer for NMB, you will be much more than just a promoter; you will be a trusted voice and a community builder. Your primary goal will be to translate complex financial concepts and services into relatable, engaging, and easily digestible content that resonates deeply with our target demographics, including individuals, small businesses, and agricultural communities within Singida and beyond. You will be instrumental in showcasing NMB’s unwavering commitment to financial inclusion, community development, and customer-centric services. This involves creating compelling short videos, insightful posts, interactive stories, and engaging live sessions across platforms like Facebook, Instagram, Twitter, and TikTok, tailored to specific campaign objectives.
This role demands a highly proactive and self-motivated individual who is deeply familiar with current social media trends, platform algorithms, and engagement best practices. You will be responsible for developing a content calendar in alignment with NMB’s marketing strategy, producing high-quality visual and written content, and actively interacting with our online community to foster dialogue and trust. Furthermore, you will track and analyze the performance of your content, providing insights to continuously refine our social media approach. You will embody NMB’s core values of integrity, innovation, and customer focus, acting as a key ambassador who genuinely connects with people. The flexibility of this remote position means you can manage your work around your life, giving you the autonomy to deliver impact from wherever you are in Singida. If you’re passionate about leveraging social media for positive impact and ready to grow your influence with a respected national brand, we encourage you to apply and help us empower more Tanzanians to achieve their financial aspirations.
Key Responsibilities
- Develop and execute creative content strategies for NMB Bank Plc across various social media platforms (e.g., Facebook, Instagram, X/Twitter, TikTok).
- Create engaging and authentic multimedia content, including videos, photos, stories, and written posts, aligned with NMB's brand guidelines and marketing campaigns.
- Translate complex financial information into easily understandable and shareable content for diverse audiences.
- Actively engage with online communities, respond to comments, messages, and foster positive conversations around NMB's brand.
- Monitor social media trends, platform updates, and competitor activities to identify new opportunities for engagement and content.
- Collaborate with the marketing team to ensure content aligns with overall brand messaging and campaign objectives.
- Track and analyze key performance indicators (KPIs) such as reach, engagement, conversions, and provide regular reports on content effectiveness.
- Participate in virtual team meetings and contribute to ongoing content planning and strategy development.
- Maintain a consistent and positive brand image across all personal and NMB-related online interactions.
Required Skills
- Proven experience as a social media influencer, content creator, or similar role with a verifiable online presence.
- Excellent communication and interpersonal skills, with the ability to connect authentically with diverse audiences.
- Strong understanding of various social media platforms, algorithms, and best practices for engagement.
- Proficiency in content creation tools (e.g., video editing software, graphic design tools, photo editors).
- Exceptional storytelling abilities, both visually and in writing.
- Self-motivated, disciplined, and able to manage time effectively in a remote work environment.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Demonstrated ability to maintain brand consistency and integrity.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Experience working with financial institutions or a strong understanding of the banking sector.
- Established follower base and engagement metrics that demonstrate influence.
- Familiarity with digital marketing analytics tools.
- Ability to speak Swahili and English fluently.
Perks & Benefits
- Flexible working hours to accommodate personal commitments.
- Full remote work model, allowing you to work from anywhere in Singida.
- Opportunity to make a significant impact on a leading national brand.
- Professional development and training opportunities in digital marketing and content creation.
- Performance-based bonuses and incentives.
- Being part of a dynamic and innovative marketing team.
How to Apply
If you are ready to leverage your social media expertise to make a real impact with a respected financial institution, we encourage you to apply! Please click on the application link below to submit your resume, a cover letter highlighting your experience as an influencer, and links to your social media profiles or a portfolio demonstrating your work.