About Company
Vodacom Lesotho is a leading telecommunications company committed to connecting people and businesses across the nation. As part of the wider Vodacom Group, we leverage cutting-edge technology to deliver innovative mobile communication, data, and digital services to millions of customers. Our mission is to transform lives through technology, fostering inclusion and driving economic growth. We pride ourselves on our customer-centric approach, strong community engagement, and a dynamic work environment that encourages growth and innovation. Joining Vodacom Lesotho means becoming part of a company that is not only at the forefront of digital transformation but also deeply invested in the socio-economic development of Lesotho. We offer a vibrant culture where creativity is encouraged, and impactful contributions are recognized. We are a team of passionate individuals dedicated to delivering exceptional value to our customers and making a tangible difference in the communities we serve. Come grow with us and help shape the digital future of Lesotho.
Job Description
Are you a social media maestro with a passion for digital storytelling and community engagement? Vodacom Lesotho is seeking an experienced and dynamic Social Media Manager to join our innovative marketing team. This is a unique opportunity to work remotely, managing our social media presence and enhancing our brand’s digital footprint across Lesotho. As our Social Media Manager, you will be instrumental in developing and executing comprehensive social media strategies that align with our business objectives, drive brand awareness, foster customer loyalty, and ultimately contribute to our growth. You will be responsible for creating compelling, relevant, and timely content, managing our social media channels with a keen eye for detail, engaging proactively with our audience, analyzing performance metrics to derive actionable insights, and staying ahead of the latest social media trends and technological advancements. This role requires a strategic thinker with a creative eye, exceptional written and verbal communication skills, and a deep understanding of the digital landscape in Lesotho. You will play a pivotal role in maintaining a positive brand image, increasing our online visibility, and driving meaningful interactions with our diverse customer base. If you thrive in a fast-paced, remote environment, possess an analytical mindset, and are passionate about leveraging social media to connect with communities and amplify a leading brand’s voice, we encourage you to apply and help us shape the digital narrative of Vodacom Lesotho.
Key Responsibilities
- Develop, implement, and manage Vodacom Lesotho’s comprehensive social media strategy in alignment with overall marketing and business objectives.
- Create, curate, and manage engaging multimedia content (text, image, video, infographics) for all social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, TikTok, etc.).
- Plan and execute social media campaigns, contests, and promotions from conception to execution, ensuring brand consistency and messaging effectiveness.
- Monitor, listen to, and respond to users in a timely and professional manner, fostering community engagement and managing online reputation.
- Utilize social media analytics tools to track, analyze, and report on performance, identifying key trends, insights, and opportunities for optimization.
- Stay abreast of the latest social media best practices, platform changes, algorithm updates, industry trends, and competitor activities.
- Collaborate cross-functionally with internal teams (Marketing, PR, Customer Service, Product Development) to ensure cohesive brand communication.
- Manage social media advertising campaigns, including budget allocation, targeting, bidding strategies, and performance optimization.
- Identify and engage with key influencers, brand advocates, and community leaders to expand reach and build valuable partnerships.
- Develop and maintain a detailed social media content calendar, ensuring timely, relevant, and diverse postings.
- Conduct ongoing competitor analysis to benchmark performance, identify opportunities, and mitigate threats.
Required Skills
- Proven work experience (minimum 3 years) as a Social Media Manager, Digital Marketing Manager, or similar role.
- Demonstrable expertise in managing major social media platforms (Facebook, X/Twitter, Instagram, LinkedIn, YouTube, TikTok).
- Exceptional copywriting, editing (photo/video/text), and verbal communication skills.
- Solid understanding of SEO principles, keyword research, and Google Analytics.
- Proficiency with social media publishing, monitoring, and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Facebook Business Manager).
- Strong ability to interpret social media data, generate actionable insights, and present findings clearly.
- Knowledge of web traffic metrics, audience segmentation, and engagement strategies.
- Excellent critical thinking, problem-solving, and organizational skills.
- Fluency in English and Sesotho (both written and spoken).
- Ability to work effectively and independently in a remote work environment with minimal supervision.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Experience within the telecommunications industry or a fast-paced technology-driven environment.
- Proficiency with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
- Certifications in Social Media Marketing, Digital Marketing, or Content Marketing.
- A strong portfolio showcasing successful social media campaigns and content examples.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Full-time remote work flexibility, promoting an excellent work-life balance.
- Significant opportunities for professional development and continuous learning.
- Career growth potential within a leading telecommunications company in Lesotho.
- Access to cutting-edge technology and digital marketing tools.
- A dynamic, supportive, and collaborative team environment.
- The chance to contribute to a company that positively impacts the lives of Basotho.
- Health and wellness programs.
- Employee discounts on company products and services.
How to Apply
If you are a creative, strategic, and results-driven Social Media Manager ready to make a significant impact remotely for a leading telecommunications company, we encourage you to apply! Please click on the application link below to submit your detailed CV and a compelling cover letter outlining your relevant experience, social media expertise, and why you are the ideal candidate for this pivotal role. Ensure your application clearly highlights your proficiency in social media strategy, content creation, analytics, and community engagement.