About Company
Al Hamra Group is a leading lifestyle developer and investment company in Ras Al Khaimah, United Arab Emirates. With a rich history spanning over two decades, Al Hamra has been instrumental in shaping the Emirate’s landscape through its visionary projects across residential, retail, hospitality, and leisure sectors. Our portfolio includes iconic developments such as Al Hamra Village and Al Hamra Marina & Yacht Club, featuring luxurious hotels, world-class golf courses, marinas, and residential communities. We are committed to creating integrated, sustainable communities that offer an unparalleled living experience, attracting both local and international residents and tourists. At Al Hamra, we foster an environment of innovation, excellence, and collaboration, striving to deliver exceptional value to our stakeholders and contribute significantly to Ras Al Khaimah’s economic growth and tourism appeal. Join our dynamic team and be part of a company that is building the future of premium lifestyle destinations.
Job Description
We are seeking a highly motivated and detail-oriented Work from Home Social Media Engagement Monitor to join our remote team. In this pivotal role, you will be the eyes and ears of Al Hamra Group across various social media platforms, ensuring our online presence is positive, engaging, and reflective of our brand values. You will be responsible for meticulously tracking conversations, mentions, and sentiment related to our diverse portfolio of properties, developments, and services. This role demands a proactive individual who can identify emerging trends, potential issues, and opportunities for engagement in real-time. You will work independently to gather insights, categorize feedback, and prepare comprehensive reports that will directly inform our marketing and customer service strategies. While primarily a monitoring role, there may be instances requiring light interaction or escalation of specific queries to the relevant departments. This is an excellent opportunity for someone passionate about social media, analytical in their approach, and capable of thriving in a remote, dynamic work environment. Your contributions will be crucial in maintaining Al Hamra Group’s esteemed online reputation and enhancing our connection with our global audience.
Key Responsibilities
- Monitor various social media platforms (e.g., Facebook, Instagram, X, LinkedIn, TripAdvisor, Google Reviews) for mentions, comments, reviews, and discussions related to Al Hamra Group, its properties, and brands.
- Identify and track brand sentiment, emerging trends, and key conversations impacting our reputation and brand perception.
- Categorize and tag social media mentions (e.g., positive, negative, neutral, customer service query, sales lead, general feedback).
- Escalate critical issues, negative feedback, or potential crises to the appropriate internal teams (e.g., PR, Customer Service, Marketing) in a timely manner.
- Generate daily, weekly, and monthly reports summarizing social media activity, engagement metrics, sentiment analysis, and key insights.
- Support the marketing team by identifying opportunities for proactive engagement or content creation based on monitored trends.
- Maintain a comprehensive understanding of Al Hamra Group's offerings, values, and brand guidelines to accurately assess social media content.
- Ensure compliance with company policies and social media best practices during all monitoring and limited interaction activities.
- Stay updated with the latest social media trends, platform changes, and monitoring tools.
Required Skills
- Proven experience in social media monitoring, community management, or a related digital marketing role.
- Excellent understanding of major social media platforms, their functionalities, and best practices.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Exceptional attention to detail and accuracy in tracking and reporting.
- Proficient in using social media monitoring tools (e.g., Hootsuite, Sprout Social, Brandwatch – or similar).
- Outstanding written and verbal communication skills in English.
- Ability to work independently, manage time effectively, and maintain productivity in a remote setting.
- High level of integrity and discretion when handling sensitive information.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Experience working with hospitality, real estate, or leisure brands.
- Proficiency in Arabic (written and spoken) is a significant advantage.
- Familiarity with the Ras Al Khaimah market and tourism industry.
- Previous experience in a work-from-home or remote role.
- Knowledge of SEO and content marketing principles.
Perks & Benefits
- Competitive monthly salary.
- Flexible work-from-home schedule.
- Opportunity to be part of a leading real estate and hospitality group in the UAE.
- Professional development and learning opportunities.
- A supportive and collaborative remote team environment.
- Direct contribution to brand reputation and marketing strategy.
How to Apply
If you are a passionate and analytical individual looking to make an impact from the comfort of your home, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this remote position. In your cover letter, please highlight your experience with social media monitoring tools and your approach to maintaining brand sentiment online.