About Company
Bralirwa Plc. is Rwanda’s premier beverage company, with a rich history spanning over 60 years. As part of The Heineken Company, we are dedicated to brewing and bottling high-quality beers and soft drinks that are loved across the nation. Our portfolio includes iconic brands like Primus, Mützig, Heineken, and various Coca-Cola products. We are a proudly Rwandan company, deeply committed to fostering local talent, contributing to the community, and driving economic growth. At Bralirwa, we believe in passion, quality, and sustainability, constantly striving to deliver refreshing experiences to our consumers while making a positive impact on the lives of our employees and the wider Rwandan society. Join a team that values innovation, dedication, and a thirst for success.
Job Description
Are you a highly motivated and results-driven individual with a passion for sales and a deep understanding of the Bugesera market? Bralirwa Plc. is seeking a dynamic Sales Representative to join our vibrant team in Bugesera, Eastern Province. This is a full-time, commission-based role designed for an ambitious professional eager to make a significant impact on our market presence and directly contribute to our growth. As a Sales Representative, you will be the face of Bralirwa within your assigned territory, responsible for driving sales, expanding our distribution network, and nurturing strong relationships with our valued customers. You will have the exciting opportunity to represent a portfolio of Rwanda’s most cherished beverage brands, ensuring their availability and visibility across various retail points, bars, restaurants, and other outlets. This role demands a proactive approach, excellent communication skills, and the ability to thrive in a competitive, target-driven environment. If you are an entrepreneurial spirit who is energized by the prospect of unlimited earning potential based on your performance, and you’re ready to champion our brands in Bugesera, we invite you to apply. This position is perfect for someone who enjoys engaging with people, solving problems creatively, and has a proven track record of meeting and exceeding sales objectives.
Key Responsibilities
- Achieve and exceed monthly, quarterly, and annual sales targets for Bralirwa's product portfolio within the assigned Bugesera territory.
- Identify and onboard new customers and sales channels, expanding the distribution footprint across retail outlets, bars, hotels, and other points of sale.
- Develop and maintain strong, positive relationships with existing customers, ensuring high levels of customer satisfaction and loyalty.
- Conduct regular market visits to monitor product availability, visibility, pricing, and promotional activities.
- Implement merchandising standards and point-of-sale materials effectively to enhance brand presence and drive consumer demand.
- Gather market intelligence, including competitor activities, consumer trends, and new business opportunities, reporting findings to management.
- Manage inventory levels at customer locations, ensuring optimal stock rotation and minimizing out-of-stock situations.
- Prepare and submit accurate sales reports, forecasts, and expense reports in a timely manner.
- Represent Bralirwa Plc. professionally and uphold the company’s values and brand image at all times.
- Participate in sales meetings, training sessions, and promotional events as required.
Required Skills
- Proven track record in sales, preferably in the FMCG sector.
- Excellent communication and interpersonal skills in English and Kinyarwanda.
- Strong negotiation and persuasion abilities.
- Results-oriented with a proven ability to meet and exceed sales targets.
- Self-motivated, disciplined, and able to work independently.
- Good understanding of the Bugesera market dynamics and customer base.
- Basic computer literacy (Microsoft Office Suite).
Preferred Qualifications
- Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
- Prior experience working with beverage brands or within a distribution network.
- Possession of a valid driving license and willingness to travel extensively within the territory.
Perks & Benefits
- Competitive, performance-based commission structure with uncapped earning potential.
- Comprehensive sales training and continuous professional development opportunities.
- Opportunity to work with leading international and local beverage brands.
- Clear pathways for career growth and advancement within a large, reputable company.
- Supportive team environment and access to sales tools and resources.
- Contribution to the growth of a leading company in the Rwandan economy.
How to Apply
Interested candidates are invited to apply by clicking on the application link below. Please navigate to the careers section, search for opportunities in Rwanda, and submit your application online. Ensure your resume and cover letter clearly demonstrate your suitability for this commission-based Sales Representative role in Bugesera.