About Company
Nestled in the vibrant heart of Chiredzi, Masvingo Province, Palm Tree Lodge offers a tranquil oasis for both business and leisure travelers. As a leading hospitality destination in the lowveld region, we pride ourselves on providing exceptional service, comfortable accommodations, and a genuine Zimbabwean experience. Our lodge boasts a range of amenities designed to ensure a memorable stay, from our serene gardens and sparkling swimming pool to our cozy restaurant and bar. We are a community-focused establishment, deeply connected to the local culture and dedicated to showcasing the natural beauty and warm hospitality of Chiredzi. At Palm Tree Lodge, we believe every guest’s experience begins long before they arrive, and we are committed to building a captivating online presence that reflects the warmth and charm of our physical space. Join our team and help us tell our story to the world!
Job Description
Are you a creative visionary with a passion for storytelling through digital media? Palm Tree Lodge Chiredzi is seeking a dynamic and imaginative Part-Time Social Media Content Creator to elevate our online presence and connect with a broader audience. This is an exciting opportunity for someone who thrives on creativity, understands the nuances of various social media platforms, and has an innate ability to capture the essence of a hospitality brand.
In this flexible role, you will be responsible for conceptualizing, creating, and curating compelling content that showcases the unique charm, amenities, and experiences offered at Palm Tree Lodge. From captivating photography and engaging video clips to compelling written narratives and interactive stories, your work will be instrumental in attracting new guests and fostering a loyal online community. You’ll have the freedom to explore innovative content formats, experiment with new trends, and bring your unique creative perspective to the forefront. We are looking for an individual who is not just a content producer, but a brand ambassador capable of translating our lodge’s welcoming atmosphere into digital form.
This position offers flexible hours, allowing you to manage your schedule effectively while contributing significantly to our marketing efforts. You will work closely with our management team to understand our brand identity and marketing goals, translating these into a vibrant and consistent social media voice. If you are passionate about travel, hospitality, and possess a keen eye for detail, along with a strong grasp of digital marketing, we encourage you to apply. This role is perfect for someone looking to make a tangible impact in the tourism sector, working with a supportive team in a beautiful location. Your creativity will directly influence our guest engagement and business growth.
Key Responsibilities
- Develop, produce, and edit high-quality visual content (photos, short videos) capturing the lodge's facilities, guest experiences, and surrounding natural beauty.
- Craft engaging and SEO-friendly captions, blog posts, and social media copy that reflects the brand's voice and encourages interaction.
- Manage and maintain a content calendar, ensuring a consistent and timely posting schedule across all relevant social media platforms (e.g., Facebook, Instagram, X).
- Monitor social media trends, competitor activities, and platform updates to inform and adapt content strategy.
- Actively engage with our online community by responding to comments and messages, fostering a positive brand image.
- Analyze social media performance metrics, providing insights and recommendations for content optimization and strategy improvement.
- Collaborate with the lodge management to align content with promotional campaigns and overall marketing objectives.
Required Skills
- Proven experience (minimum 1 year) in social media content creation and management.
- Exceptional photography and videography skills, with proficiency in relevant editing software (e.g., Adobe Lightroom, Photoshop, InShot, Canva).
- Outstanding written and verbal communication skills, with a strong command of English.
- Deep understanding of various social media platforms, their algorithms, and best practices for audience engagement.
- Demonstrated creativity, a keen eye for aesthetics, and attention to detail.
- Ability to work independently and manage time effectively with flexible hours.
Preferred Qualifications
- A degree or diploma in Marketing, Communications, Journalism, Graphic Design, or a related field.
- Previous experience in the hospitality or tourism industry.
- Familiarity with local culture, attractions, and events in Chiredzi and the Masvingo Province.
- Basic knowledge of social media advertising and campaign management.
Perks & Benefits
- Flexible working hours to support work-life balance.
- Opportunity for creative autonomy and direct impact on brand presence.
- Exposure to the vibrant tourism and hospitality industry.
- Work in a supportive and friendly team environment.
- Opportunity to showcase your work to a wide audience and build your portfolio.
How to Apply
Interested candidates are invited to submit their comprehensive CV, a cover letter outlining their experience and suitability for this role, and a portfolio or links to their previous social media content creation work. Please ensure your application highlights your creative capabilities and understanding of digital storytelling. Click on the link below to apply directly.