About Company
Jumpstart your career at Career.zycto, a forward-thinking digital solutions provider where innovation meets genuine mentorship. We specialize in empowering businesses through cutting-edge marketing technology and data-driven strategies. For an aspiring Marketing Automation Assistant, this is an unparalleled opportunity to learn the ropes from seasoned professionals. We cultivate a supportive environment perfect for entry-level talent to thrive, offering hands-on experience with leading automation platforms and contributing to real client success. Grow with us as you shape the future of digital marketing and make a tangible impact from day one.
Job Description
Are you a recent graduate or an ambitious individual looking to dive into the dynamic world of marketing technology? Career.zycto is seeking a highly motivated and detail-oriented Entry-Level Marketing Automation Assistant to join our growing team in Bedford, Halifax. This is an exciting opportunity for someone eager to learn and contribute to the development and execution of sophisticated marketing campaigns.
As a Marketing Automation Assistant, you will play a crucial role in supporting our marketing team in leveraging automation platforms to streamline processes, improve campaign effectiveness, and enhance customer journeys. You will gain hands-on experience with industry-leading tools, assist in data management, campaign setup, and performance tracking. This role is designed for someone with a foundational understanding of digital marketing principles and a strong desire to master marketing automation. We value a proactive approach, a keen eye for detail, and a commitment to continuous learning. If you’re ready to build a strong foundation in a rapidly evolving field and contribute to innovative marketing strategies, we encourage you to apply and grow your career with us at Career.zycto.
Key Responsibilities
- Assist in the setup, configuration, and testing of automated marketing campaigns across various channels (email, social, web).
- Support the segmentation and management of customer databases to ensure data accuracy and compliance.
- Monitor and report on campaign performance metrics, providing initial insights and recommendations for optimization.
- Collaborate with the marketing team to develop and refine email templates, landing pages, and other digital assets.
- Perform quality assurance checks on all marketing automation activities to ensure error-free deployment.
- Research and stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
- Assist with A/B testing initiatives to improve campaign effectiveness and user engagement.
Required Skills
- Basic understanding of digital marketing concepts (SEO, SEM, social media, email marketing).
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Strong analytical and problem-solving abilities.
- Excellent attention to detail and organizational skills.
- Ability to work independently and as part of a collaborative team.
- Eagerness to learn new technologies and adapt to a fast-paced environment.
- Effective written and verbal communication skills.
Preferred Qualifications
- Post-secondary education in Marketing, Business, Communications, or a related field.
- Exposure to marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud) through coursework or personal projects.
- Familiarity with CRM systems and data management.
- Basic knowledge of HTML/CSS for email template customization.
- Experience with Google Analytics or other web analytics tools.
Perks & Benefits
- Comprehensive health and dental benefits.
- Paid time off and holidays.
- Dedicated mentorship and professional development opportunities.
- Access to industry-leading training and certifications.
- Modern, collaborative office environment in Bedford, Halifax.
- Regular team-building events and social activities.
- Opportunities for career advancement within a growing company.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please include a resume and a cover letter outlining your interest in marketing automation and how your skills align with this entry-level role.
